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S**R
How I Raised Myself from Failure to Success in Selling
This book is positioned as a Dale Carnegie-approved introduction to attitudes to develop for more sales. The book contains the following parts. Each part contains several chapters and key ideas. It is my intent that the discussions of the content kindle your interest and spur you on to buy the book.Part 1. "These Ideas Lifted Me Out of the Ranks of Failure"In this part, the author recommends increasing one's enthusiasm in order to increase sales. The author also recommends keeping careful records of each sales call (visit). Through the records, the author discovers that 70% of the sales are made on the first interview, 23% on the second, and 7% on the third and after. And yet 50% of his time was spent going after the 7%. I could relate to the futility of such an approach.Part 2. "Formula for Success in Selling"In this section the author recommends finding a prospect's inner motivation in order to increase sales. He also recommends asking questions to learn more about the prospect. Based on the stories in the book, the author is a master at the FUD technique of sales (instilling fear, uncertainty, and doubt in others to manipulate them into buying).Part 3. "Six Ways to Win and Hold the Confidence of Others"In this part, the author recommends not speaking poorly about your competitors. He also mentions the power of customer testimonials.Part 4. "How to Make People Want to do Business with You"In this section, the author stresses the importance of remembering names, and not talking too much.Part 5. "Steps in Sale"In this part, the author stresses the importance of selling the interview (meeting), not the product. He also recommends using appointments to manage time more effectively.Part 6. "Don't Be Afraid to Fail"In this section, the author recommends increasing one's effort (such as increasing the number of sales calls) in order to generate more sales. He closes the book by listing the 13 subjects (Temperance, Silence, Order, etc.) Benjamin Franklin discusses in his autobiography, and recommends the reader find his or her own 13 subjects on which to focus.Overall, I found the book interesting with useful elements for traditional relationship-based salespeople. The part I appreciated the most was on effectiveness, such as reviewing sales records to discover that he had been essentially wasting 50% of his time on lackluster prospects.
P**T
Don't look anywhere else. This is the best sales book.
There are many other reviews that give hints of the content of this book. So I want to be straightforward with you.If you are looking for the best sales book, you found it. After reading many sales book from Gitomer, Ziglar, Cardone and others, I can say that Frank Bettger is the best book I read. It encompasses every aspect of Sales (self-management, psychology, appearance), and he gives many useful tips.No matter if you are beginning in Sales or if you are already a veteran, this book will be of great help for any Sales Rep who want to be in the 1% best performers.
B**T
Best Little Book Money Can Buy!
This is an incredible book and the best way to spend $12 you can find. The secrets are all in here. I spent many years as a salesperson for a Fortune 500 company and led sales for 6 years in a row. I have been a sales manager covering a multistate region so I know something about selling. Frank Bettger's book is a classic. But be crystal clear about this... the wisdom inside of this book is not dated. It is timeless.If you mine this book, you will find DIAMONDS... GUARANTEED.I have owned three copies of this book and still read it though I left formal sales many years ago. I recommend it to friends for all kinds of situations. Heck look at all the 5 Star evaluations of it and find another book on the same topic with as many. They are few and far between. This is the real deal. Invest in it. It will pay HUGE dividends for your career and your life.
J**.
Are you serious about Selling?
I switched profession at the time when I purchased this. This book was one of the reasons why I became successful when I became a Used Car Saleswoman!!! I read this book so that I could run with them wolves LOL ...OH Boy! my selling days was brutal seriously...My experience working for a used car dealership was by far the worst and the best days of my life!!This book guided me and helped me develop very good habits.I was the least selling employee for six months then after that, I was now one of the top sellers!!! Then I became a Manager and ran my own department.Also, I was the only saleswoman at that time and phewww without this book I would've not made it... If you're serious about being in the business world thenYOU MUST READ BOOKS LIKE THESE in order for you to be successful.I highly recommend this book it's a must-have !!!Thanks, Seller, Amazon and Frank Bettger!!!
I**1
Great book!
its been a great book, although its a little outdated for some of the topics it still is a great read. the author gives a inside look from his past experiences. He talks about his sales in insurance for large corporate companies. He tells how to deal with tough sales, how to relate to your customers, and the toughest one how to get yourself out there in front of customers. Awesome book hands down a must have for any salesman new or old .
H**N
100% you should read this!
This is one of the greatest and practical books I read, which helps in a real life a lot! It's not a philosophical book about some general ideas, great thoughts etc. It's super practical, straight on point, the author used a lot of real examples to deliver the message! You can feel the influence of the author's friend great Dale Carnegie on this books idea as well. Even though it's almost 100 years old book now, it's 100% still actual, cause the main point is the people's psychology behind the selling and not the current technology. Just read and make some notes!!!!
A**R
If you feel you are a failure in selling, read this!
I read the first half of the book in two days, but maybe that's too fast to recall all the useful pointers in this book and apply them in my sales job. I did apply some of them on my first Monday back at work, and they work! Definitely worth the read, plus it was written by an obviously very modest and charming man. As it was written half a century ago the historical details you get here and there make the book even more pleasant. This does not distract from the main objective of the book, on the contrary, it validates the points the authoring makes even more as it makes the modern reader realise that humans don't change and neither does our human psychology.
M**S
Recommended to me by Bob Proctor
Recommended to me by Bob Proctor.Basically the author teaches you to sell the customer what they need and want. Focus on the customer's needs not your own fat commission.Not being a salesperson, I normally cringe when being approached by sales folk but as Bob Proctor preaches, you also need to approach a prospect with the right energy.
T**Z
Game changer
Even though it refers to 20th century sales it's has timeless rules that you can easily apply today in your life. Interview examples make it more personal and it's easier to understand the mechanics of all behaviours. Easy reader, but a game changer.
C**S
Frank Bettger - one of the originals - the guidance is timless.
As expected this is a gift for someone else - I have bought several copies over the years and found it a terrific source of ideas and renewal of purpose. great value & quick delivery.
J**W
Great advice from the old masters
I read this getting on for 20 years ago. I hadn't been in sales that long and the simple advice and anecdotes/stories were very useful. It's amazing that the basics of the book are still so relevant so many years later.A great read for experienced and inexperienced sales people.
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