The Solar Sales Leap: Stop Knocking on Doors, Cold Calling, and Buying Leads and Start Using the Internet to Grow Your Solar Energy Business for the Long Term

Very explicit and rich in information to be successful in the 21st century marketing of solar power system components and accessories. Really excited for having this book.

A is for always - B is for the act of doing and C is for closing. Coffee, AND also websites, which have interesting content, weather be it from an interesting blog post or say, from an interesting video clip or possibly even because of an active community forum ------ are for closers! The cold calls will only get colder because the Thanksgiving turkey thinks it's going to get gifts for Christmas, thinks she will also get to trim the tree with the family that has been so nice to her so far, but little does she know what's actually going to happen, what awaits for her on Thanksgiving Day. Curren gives a cornucopia of information on how to drink your own Champagne into solar lead generation - makes some good points about the nature of digital content marketing : inbound marketing. To think such cues are also taken by skateboard company Instagram accounts, which post enticing videos of riders successfully using their products OR also, for example, say, by rock n' roll music artists, who also have their own website and forum, which funnels active visitors into purchasing tickets, t-shirts, records and digital downloads of their rock music. Maybe in the not so distant future, companies will be writing screen plays to make movies which are just elaborate advertisements for their service, but the movies are also super awesome and then have a further significant effect on pop culture. Like say Godfather 2 was just an advertisement for a vacation lodge in Lake Tahoe - but we still get Fredo ordering banana daiquiris in Cuba. That's what I think of when I think of selling solar arrays on a website. This e-book maps out the buyer's journey in a thoughtful and conscientious way, which leaves no stone unturned. There is also a section where the google browser gets anthropomorphized, which was fun to read also.

I have a bit of a different perspective on The Solar Sales Leap because we are a solar sales and installation business and are clients of the Curren Group. Erik Curren not only gives you a blueprint of how solar sales installers should operate, he actually shows you through his consulting business. In the six months or so that we have been on board, we can already confirm that his strategies and methods work. We have gone from spending thousands of dollars on print ads to following his program of a website based internet savvy business. The quantity and quality of our leads from the internet and website have improved. We are not purchasing as many leads as before, and as our website and on-line leads increase, we hope to purchase even less. In addition to the blueprint in the book, Erik's full service company provides all of the technical expertise to build websites, do weekly blogs, facebook postings and other services. Read the book, then give them a call. We have been very happy with their work and support. You will grow your business on a firm foundation.

In an age of digital advertisement overload, Curren’s book cuts through the clutter, and provides the reader with a clear roadmap for solar marketing success. Using specific real world examples, Curren identifies and outlines strategies for successful inbound marketing that will benefit any solar company for the long term.

The PV industry is evolving at a very fast pace. One can easily get distracted by the overwhelming number of marketing avenues. Curren has zeroed in on key focal points that will help anyone involved in marketing maintain an unobstructed path to success.

Startup founders must read this book.