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* Phthalate Free Phthalate Free * Paraben Free Paraben Free * Sule Free Sule Free * Cruelty Free Cruelty Free * Dye-Free Dye-Free * Vegan Vegan ---------- Highlights ---------- * Fluoride free and SLS free. * Contains high quality, thoughtful ingredients like xylitol and erythritol, soothing aloe vera and a silica blend that gently polish and brighten teeth, and remove plaque. * Free from artificial sweeteners/flavors, sols/sules, dyes, triclosan, microbeads and gluten. * Vegan, never tested on animals and made in the USA. * Delicious natural watermelon flavor. say hello to naturally friendly™ fluoride free watermelon toothpaste for kids. it’s thoughtfully formulated with high quality ingredients like xylitol and erythritol, soothing aloe and a silica blend that gently polishes and brightens teeth. and it removes plaque, too, because let’s face it, we’re friendly, but plaque? not so much. best of all, our watermelon paste is safe to swallow for little ones still learning to brush, and it’s formulated without mint so kids can say goodbye to "spicy", and hello to natural flavor that’ll make them smile wide. and hello contains no artificial sweeteners, no artificial flavors, no dyes, no microbeads, no parabens, no sols and no gluten. to make us a squeeze above, hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. finally, a kids toothpaste with ingredients parents want in a flavor kids love. we’re talking win-win here. Facts: Aluminum-free, dye-free, gluten-free, paraben-free, sodium lauryl sule-free, vegan, phthalate-free, formaldehyde donor-free, formaldehyde-free, propylparaben-free, butylparaben-free, nonylphenol ethoxylate free Active Ingredient Strength Value: 1 grams Product Form: Paste Primary Active Ingredient: Hydrated silica Sustainability Cls: Cruelty-free Package Quantity: 1 Sustainability Certifications: Certified Gluten Free TCIN: 18791064 UPC: 854296004675 Item Number (DPCI): 049-09-1083 Phthalate Free Phthalate Free A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates." Paraben Free Paraben Free A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens." Sule Free Sule Free A product that either makes an unqualified on-pack statement indicating that it does not contain sules (not added sules); or carries an unqualified on-pack statement "no sules" or "sule-free". Cruelty Free Cruelty Free A product has an independent third-party certification on pack or unqualified on-pack marketing cl relating to being cruelty-free and/or not tested on animals. Dye-Free Dye-Free A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free." Vegan Vegan A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan. See how we make shopping for even easier.Learn more about our icons ( https://www.target.com/ ) If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info. ( # )