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* Phthalate Free Phthalate Free * Paraben Free Paraben Free * Sule Free Sule Free * Cruelty Free Cruelty Free * Dye-Free Dye-Free * Vegan Vegan ---------- Highlights ---------- * ADA accepted and clinically proven to prevent cavities and strengthen enamel. * Contains high quality, thoughtful ingredients like xylitol, stevia and a silica blend that gently polish and brighten teeth. * Free from artificial sweeteners/flavors, dyes, triclosan, preservatives, microbeads and gluten. * Vegan, never tested on animals and made in the USA. * Delicious blue raspberry flavor. Say hello to naturally friendly™ blue raspberry fluoride toothpaste for kids. it’s thoughtfully formulated with high quality ingredients like xylitol, stevia and a silica blend that gently polishes teeth. best of all, our blue raspberry paste is ADA accepted and clinically proven to prevent cavities, and it’s formulated without mint so kids can say goodbye to "spicy", and hello to natural flavor that’ll make them smile wide. and hello contains no artificial sweeteners, no artificial flavors, no dyes, no microbeads, no parabens, and no gluten. plus we're vegan, never test on animals (Leaping Bunny certified), and made in the USA. finally, a kids toothpaste with ingredients parents want in a flavor kids love. we’re talking win-win here. Facts: Dye-free, paraben-free, vegan, phthalate-free, formaldehyde donor-free, formaldehyde-free, propylparaben-free, butylparaben-free, nonylphenol ethoxylate free, sodium lauryl sule-free Product Form: Paste Primary Active Ingredient: Fluoride Package Quantity: 1 Sustainability Cls: Cruelty-free TCIN: 16637620 UPC: 854296004538 Item Number (DPCI): 049-09-0886 Phthalate Free Phthalate Free A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates." Paraben Free Paraben Free A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens." Sule Free Sule Free A product that either makes an unqualified on-pack statement indicating that it does not contain sules (not added sules); or carries an unqualified on-pack statement "no sules" or "sule-free". Cruelty Free Cruelty Free A product has an independent third-party certification on pack or unqualified on-pack marketing cl relating to being cruelty-free and/or not tested on animals. Dye-Free Dye-Free A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free." Vegan Vegan A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan. See how we make shopping for even easier.Learn more about our icons ( https://www.target.com/ ) If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info. ( # )