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* Phthalate Free Phthalate Free * Paraben Free Paraben Free * Sule Free Sule Free * Cruelty Free Cruelty Free * Dye-Free Dye-Free * Vegan Vegan ---------- Highlights ---------- * Fluoride free and SLS free black charcoal toothpaste with fresh mint and coconut oil. * Activated charcoal whitens naturally without peroxide, detoxifies, removes surface stains, freshens breath, cleans, and polishes. * Safe and gentle enough for everyday use. * Free from artificial sweeteners/flavors, fluoride, SLS/sules, dyes, triclosan, microbeads and gluten. * Vegan, never tested on animals, and made in the USA. say hello to naturally friendly activated charcoal fluoride free whitening toothpaste. this black paste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, xylitol and activated charcoal (made from sustainable bamboo) that whiten naturally and gently without peroxide. the activated charcoal also works as a natural detoxifier to polish and clean, whiten, remove surface stains and freshen breath. but buckle-up, there's more goodness: hello contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no microbeads, no parabens, no SLS/sules, and no gluten. as if that weren't enough magic for one tube, hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. we're serious about being friendly, and about what goes into our paste. Facts: Aluminum-free, dye-free, paraben-free, Contains Activated Charcoal, Sule-free, vegan, phthalate-free, formaldehyde-free, propylparaben-free, butylparaben-free, formaldehyde donor-free, nonylphenol ethoxylate free Active Ingredient Strength Value: .25 milligrams Product Form: Paste Primary Active Ingredient: Activated charcoal Package Quantity: 1 Sustainability Cls: Cruelty-free TCIN: 52508705 UPC: 819156020035 Item Number (DPCI): 049-09-2036 Phthalate Free Phthalate Free A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates." Paraben Free Paraben Free A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens." Sule Free Sule Free A product that either makes an unqualified on-pack statement indicating that it does not contain sules (not added sules); or carries an unqualified on-pack statement "no sules" or "sule-free". Cruelty Free Cruelty Free A product has an independent third-party certification on pack or unqualified on-pack marketing cl relating to being cruelty-free and/or not tested on animals. Dye-Free Dye-Free A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free." Vegan Vegan A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan. See how we make shopping for even easier.Learn more about our icons ( https://www.target.com/ ) If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info. ( # )