Webs of Influence: The Psychology of Online Persuasion 1st Edition

There will be no any precise set of guidelines or principles in the book about how to transform any site into driving force of your customers.There are plenty of research studies and psychological theories behind ideas but they mostly strive to explain why something works but not statistically prove or validate it.

Your digital presence is now more important and is also 'louder' than ever before! So it's crucial for anyone expressing themselves online & transmitting their message out onto the interwebs to be certain that the message they are intending to send out is what's being perceived. If you have any doubt about that (or what any of that even means), then you NEED this book! Nathalie dives deep into the psychology of not only how we perceive what we encounter online, but what the root cause is and if it's not giving us a positive result, what we can do to remedy it. She's clearly done a huge amount of research in order to write this super-insightful book, and on top of it all, she's a truly lovely person to listen to (I highly recommend her podcast: "The Web Psychologist.") If you get this guide, you'll not only begin to view the web differently, but in applying her recommendations, you'll probably garner higher conversions AND more traffic. Cha-ching!

I read this book a few months ago, and I still have it sitting right on my desk, filled with bookmarks of places I want to re-visit, re-think, and re-implement in my own marketing. This book is just so full of fantastic information that I couldn't digest it all at one time.The endnotes alone are worth the price of the book. I've read some other books that mainly source secondary resources like blog articles that rehash other primary sources. Nathalie Nahai has actually done an amazing amount of primary research, and the endnotes are filled with all kinds of studies on a huge breadth of topics.Still, it doesn't read like a dry, academic tome. It's brilliant, deep stuff, but it isn't anything that a person of average intelligence would struggle to understand.This book has become one of my top recommendations on the subject.

Wow Nathalie!.... incredible insights....thank you! MG

I would definitely recommend this book to people of any age. The book is great for those interested in any type of digital marketing, or even for those who don't know much about marketing their company, product, or service online who want to learn. This book will teach you the ins-and-outs!

We read this book for a book panel discussion with our client team. Some of us read the full item while others read only designated portions. While the overall book is very interesting and adds layers to human understanding and how we interpret visual information, there are portions of the book that I feel may be written too personally, almost like reading a detailed email from an expert. I would recommend this book to others in the industry.

Did you know that despite having one of the largest populations in the world, only 10% of people in India are online? Do you know which countries have the greatest divides between the rich and the poor? Did you know that colours have different meanings to different countries/cultures? These are just some of the many questions that were answered after reading this book. If you have anything to do with web design and or development, I highly recommend giving it a read. "Webs of Influence" teaches us what to consider when trying to persuade potential customers to perform various desired actions on your site. Whether you're a small site or colossus, this book is a MUST read! It helps you understand who your customer is, talk to them in their terms and sell to them with integrity.

Nice book, very interesting but i need more examples of the different topics of the book.

A good read with many well scripted pointers along the way. I feel that this is aimed at the seriously minded web designer and not for the faint hearted. That said, there are many really good tips for all levels of web site writing and can be of use to anyone who creates their own sites.

Webs Of Influence by Nathalie Nathai has fantastic insights on how our mind works when we are exposed to branding, colour, conversion rate, user experience and the general make up of a website.This book turned on a massive light bulb in my head and took me down a path I’m still following.I've just bought a second copy for my new content and social marketer. ツ

A good reading during your spare time but I expected more info to learn about the topic.

Like anybody in the Internet biz , the holy grail is to be able to influence with your content, this book is full of great information.

Very useful.