Why it's Cult Despite being one of the most delicate areas of the body, the 'V' (the triangular bikini area) is often subject to aggressive forms of grooming; from shaving and waxing to epilating and lasering. That’s where The Perfect V comes in... a luxe range of products that deliver pure, indulgent pampering to this sensitive (and oft-neglected!) area. Perfectly pH-balanced, gynaecologist-tested and paraben-free, this line is a perfect excuse to devote some 'V-time' to your intimate 'bits' - consider this an overdue apology for many moons of tyranny from waxists, razor blades and epilators (ouchies!). The Very V Beauty Cream is a luxurious hydrating cream that soothes and softens skin that's traumatised by depilation, crammed in skintight trousers and too-often overlooked. Take your time applying! Description A must-have for in-between waxing, laser treatments or dates with the razor, this luxurious formula melts into delicate skin, leaving it moisturised, soft and soothed. Salicylic acid gently exfoliates and works to prevent (and liberate!) ingrown hairs while calming inflammation (take that red bumps!); avena strigosa (black oats) and lecithin then boost water levels to keep the skin soft and hydrated. It’s also enriched with niacinamide - a highly effective skin-restoring ingredient that helps to strengthen and fade any redness or scarring (we've all fallen foul of the odd tweezer gouge as we fish for a pube that refuses to move!) and, if you're (rightfully!) proud of your shrubbery, this keeps your curls ultra-soft and conditioned. How to use For best results, lightly towel dry bikini area (the 'V' in the name is a reference to the triangular pubic area, not the vagina!) and apply a pearl-sized amount of cream - massaging gently 'til absorbed (and paying attention to any ingrown hairs). This is strictly for topical use! Do NOT apply internally. Full ingredients list Aqua (Water), Dicaprylyl Carbonate, Glycerin, Caprylic/Capric Triglyceride, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, Phenoxyethanol, Rosa Canina Fruit Oil, Polysorbate 60, Mannitol, Panthenol, Niacinamide, Ammonium Glycyrrhizate, Bisabolol, Chlorphenesin, Ethylhexylglycerin, Salicylic Acid, PEG-40 Hydrogenated Castor Oil, Sorbitan Isostearate, Silica, Avena Strigosa Seed Extract, Sodium Hyaluronate,Tocopheryl Acetate, Alaria Esculenta extract, Caffeine, Lecithin, Rubus Chamaemorus Fruit Extract, Zinc Gluconate,Vaccinium Myrtillus Fruit Extract, Rosa Canina Fruit Extract, Sambucus Nigra Flower Extract,Vaccinium Vitis-Idaea Leaf Extract, Potassium Sorbate, Sodium Benzoate, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Hippophae Rhamnoides Seed Oil, Citric Acid, CI 77019 (Mica), CI 77891 (Titanium Dioxide). 
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