Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

I first heard of Mike’s books through Profit First. I was really drawn to how the book presents the material: engaging and and informing. I went on to read the Pumpkin Plan, The Toilet Paper Entrepreneur, and now SURGE.In Surge, Mike takes a surfing analogy on riding waves to timing the markets for your business. He illustrates the concepts with real-world examples, such as Ugg and how their business evolved. This book is about bringing your business processes into sharp focus, finding on a niche to target your product/service, and working smarter, not harder.Surge takes your through the different steps of surge and how to time your way into and to the top of the market. I like his processes are structured and well thought out. Whether you are a start-up or have been in business a while, this book could benefit your business in identifying your market and appealing to these customers and growing your business.

An amazing, thought provoking book! I've read every one of Mike's books and each one brings new insight and immediate action steps that are great for business building. As a business owner it's often difficult to work "on your business" when you're so busy working in your business Mike's books are great reminders of how important it is to focus on strategies that are imperative for growth. The analogies that are used to explain and identify business patterns are very relevant. For me, SURGE brought new insight to capturing the vast amount of opportunities that are out there. I've already applied one of the many great tips that were in the book and what I've gathered from client feedback will help me address their additional needs.

Surge gives the reader insights on identifying and then riding the next business wave. Following UGGs in particular, but filled with other examples as well. The approach is fairly general, and while there are action steps at the end of every chapter, they are very top level. The book will help frame a goos SWOT analysis and set some direction for your business. A good read.

As always Mike brings to the world of small business and entrepreneurs just relevant and useful concepts and tools. I have being a fan of Mike since his first book, he is one of the few business authors that gets real, have walked the path since he is and has being a successful entrepreneur / small business owner with multiples failures (is the only way to be a successful entrepreneur). Among the thousands and thousands of business authors out there, he definitely steps out of the crowd. The first thing that I recommend to all entrepreneurs and small business owners when I have the chance to talk with them is you have to read these 5 books over and over: The Emyth Revisited of Michael E. Gerber (by the way Mike also recommended), The Toilet Paper Entrepreneur, The Pumpkin Plan, Profit First and now Serge by Mike Michalowicz. Plain and simple, there are a lot of great business books out there, but if you have to choose a top 5, these are.

Mike carves up a fantastic and entertaining read again! In this book Mike again goes against conventional beliefs and replaces them with easy to implement steps that really work! Ever feel like you’re bobbing up and down in a sea of competitors, some of which seem to have all the luck in catching the major waves? I’ve got news for you my fellow surfer dude/dudette, luck doesn’t happen to us, we have to know how to spot the signs of imminent trends in the market and learn how to ride in the pocket of these major swells. Mike will show you the way!

I have just finished all of Mike's books and literally did this within the last month while taking many of the key actions he has suggested.My Rally Cry has gotten a lot of positive attention and is:Athletics+Life Lessons=Strong Children! (And Adults!)I am applying Mike's great ideas and strategies to my passion and business, "Playing it Forward Coaching" which is based on four decades of athletic experience coaching student athletes in a variety of sports.Any other books Mike brings out will be immediately ordered, read and, most importantly, applied to my business.His tag line, "Eradicating Entrepreneurial Poverty" is perfect and tested in the only arena that matters, real life and the market!!! Thank you, Mike! Onward and Upward!

Mike has done it again! I would highly recommend that any Entrepreneur who wants to understand how to scale their business, that they need to read "Surge!" Mike does a great job of breaking down the different levels of the growth process and how to keep your business riding the waves of success. I would highly recommend this book to any small to large business owner!

Te pone a pensar si estás aprovechando las oportunidades que tienes en tu negocio y si no las ves estas desaprovechandolas.

Thanks Mike! It's another brilliant book. Looking forward to reaping the benefits of Surge in my own business soon.

Great light language, with flare and substance. Exercises to do at the end of chapters! Can't read it in one sitting, because the author makes you to do things as you read along, so it takes time to get through. Very valuable systematic approach that screams for practical application right now, right here. Makes you jump to action and kicks your butt.

Great book. I highly suggest it and Profit first. Also check out his podcast it's very well done.

By far the worst book mike has written. I’ve read toilet paper entrepreneur, profit first, the pumpkin plan and clock work.Most have great applicable advice, while this book was pure bulls... for the first half and then obvios general knowledge for the second... even the uggs example were lame. Was he in a rush to deliver a new book? C’mon zero value add... don’t waste your time and your eyeballs