Clairol Professional Permanent Liquicolor for Medium Blonde/Dark Blonde Hair Color with 100% Gray Coverage | Packaging May Vary

Been using this product for 10 years now. Love the consistent color and quality of the dye.

I normally purchase a cream, but this time a purchased a liquid, one shade lighter and in ash tone. My hair turned out great. It covered the grays, but did turn out darker than I was anticipating. Easy to use, good value for money.

Clairol's Soy4 Plex is a great coloring product. It thoroughly covers white hair, giving it a deep, lustrous and healthy-looking result. I've used it since it replaced Miss Clairol. There is nothing like it in the consumer marketplace. However, unlike the original Miss Clairol that drugstores used to carry years ago, it is only available from beauty supply companies to professionals. I had my hair colored for two years 15 years ago with two separate products that the salon carried, but neither covered my white hair deeply. After my first washing a week later, 35% of the color washed out. With the Sally's Beauty Supply store outlet closed in my area and limited supplies on its website, I am thrilled to be able to buy it on AMAZON.Thank you, Amazon Prime! -- Judy D.

Makes your hair very shiny. Truly permanent color (I tried to lighten it up, but had no success.)

Good price. Authentic product

Quality Clairol hair color product. Most definitely miss them being unavailable to purchase.

Great coverage

Have used this brand and color since 1990. This price was fantastic and I will purchase again!