Continuing evian’s long-established collaboration with the fashion world, the forward-thinking creative applies his design vision to this year’s iconic collectable limited-edition glass bottle. The 75 cL bottle is adorned with perfectly formed water drops in a range of arresting colours, continuing the “One Drop can make a Rainbow” concept. Virgil’s designs for evian are inspired by one of nature’s most beautiful but simple phenomenon: the rainbow. Speaking about this concept, Virgil commented: “The notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive my first project as evian’s Creative Advisor for Sustainable Innovation Design. As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration for anyone. Everyone.”
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