365 by Whole Foods MarketFluoride-Free Tartar Control Whitening Toothpaste, 5.5 Ounce

Great tasting toothpaste and very affordable too! I love that it has no fluoride.

If, like me, you live in the modern world, you are surrounded by chemicals everywhere, and I don’t know about you, but I don’t like it. There are already enough of them around, so I don't want to be bringing them inside as well. That's why I started looking for a fluoride-free toothpaste. Here's where the next catch comes in because it's not that hard to find a toothpaste without fluoride, but finding an effective one without fluoride is much more difficult.From the first days of use, I noticed that the toothpaste has a soft texture. It's also less thick than regular toothpastes and doesn’t produce much foam. But this didn’t affect the feeling of cleanliness of my teeth. I feel that they are clean, and my mouth is completely refreshed after every use. As for the whitening effect that the manufacturer claimed, well, as always in these cases, nothing like that happened.Again, it’s worth noting that, in my opinion, this toothpaste has a less pronounced refreshing effect. But if you don’t have problems with oral diseases or cavities, this won’t be an issue for you.Overall, my sincere recommendation for this toothpaste.

I feel like my teeth get cleaned better with this product than usual mass market brands. Only downside is it doesn't have enough mint flavor to act as a breath freshener. But it's perfect if you can't tolerate a strong mint taste.

I wanted to switch away from fluoride toothpaste and after weighing my options this is the one I settled on. I feel like it has a fairly neutral mint flavor, nothing crazy. It leaves a very fresh feeling in your mouth and fights bad breath for quite a while.

I bought this because it was on sale and my mom has gluten sensitivity. No problems from use.

Not very minty at allI am somewhat disappointed. Needs to have a little more flavorQuite bland

Nice tasting tooth past and no floride

No flouride