Review "If you are very or even mildly interested in automotive branding and marketing, you need to read this book."--Christopher Sawyer "The Virtual Driver ""[A] fine history of the car industry's brands, how they evolved as they met challenges of globalization, and how they changed with growing regulations over safety and the environment. ...[A] reasoned study recommended for any collection strong in automobile history and culture."--Midwest Book Review "California Bookwatch, The Automotive Shelf ""Dr. Anders Parment provides many interesting pieces of information about the car industry, the challenges it is facing and what car companies could do to work smarter, understand buyers better, and be better prepared for the future...Few people have such great insights into how the industry is working on a strategic as well as operational level. The book is easy to read and managers in car companies are recommended to read it. .. A must read for anybody involved in shaping the future of the car industry." --Editorial Staff "International Journal of Automotive Technology and Management " Read more About the Author Dr. Anders Parment is a research fellow at Stockholm University as well as Senior Lecturer in Marketing, Branding and Marketing Communications. Anders is an established brand and business consultant in the automotive industry, and has dealt with the industry's challenges since the late 1990s from a variety of perspectives. Key customers include Audi, Citroën, Porsche, Saab, Seat, Volkswagen and Volvo in addition to major banks, consultancy, insurance and finance companies, governments, authorities, and professional organizations. Read more
L**D
Five Stars
Great book. It's exactly what I needed.
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