The Pay-Per-Click Playbook: Build a Winning Lead Generation Game Plan: Featuring 101 Strategies to Improve Lead Quality, Optimize Search Engine ... and Increase Your Return on Ad Spend. Paperback – October 17, 2019

Google hits my credit card everyday in $500 increments. I generate leads but always felt like my budget was getting mostly wasted. Took me about 20 minutes to read the first section of this book which I originally borrowed from a buddy who runs a plumbing business. I went to task implementing the keyword recommendations. Now getting even more lead and far better quality. I’ve since bought it myself. Great book for anyone generating leads on google. Author knows his stuff!

I've made a lot of money using Adwords already, so for me the majority I already knew. Few tips I liked and will give a try besides that decent. Very good for someone new. Would've helped out a lot in beginner days.

I liked the content for the most part it was well thought out and you can tell he knows his stuff but sadly I have gotten spoiled with Digital Editions and first time in a while I took the dive into the print copy and the print on the pages was very faint and not to easy to read.

Author clearly has a lot of experience on the subject. He breaks down pay-per-click advertising into easy to understand sections and walks you through best practices you can implement. Already seeing better quality leads and am paying a lot less.

Hey Steve is one of the good guys, in an industry filled with leeches, con artists and thieves. I have never been a client , but we have talked a few times on the telephone He has always shared and been generous with an incredible amount of actionable items. Steve is not an overnight success. This guy has been kicking ass for a long time. Seriously read the book. THe first four chapters will bulletproof you from getting ripped off.The book is written in an easy to understand way to DIY the web yourself-- Which is entirely your choice, but a professional is truly the difference between winning and losing? My plan while reading it was to take notes, and create an action plan. But Steve - made that unnecessary - there is a kick ass checklist in the back, print it and there is your to- do list.Buy the book, I am a prime member, so I got it for free. I see its 26 bucks- Its worth and exponential amount more than that small amount.Think about how much a day or week of ineffective adwortds costs you. In dollar spent and Jobs not done or even ran.Buy the book

Pretty awesome little book about pay per click. A must buy if you work at a digital marketing agency. The book is overall pretty concise and easy to read. I cherry pick little nuggets of info and use it a fact-check for some of my marketing projects.