WHAT ARE PHYTOCERAMIDES? Phytoceramides are lipids found in the skin's membrane that maintain proper hydration. Ceramides prevent sagging and wrinkles from occurring, but as we age, the amount of ceramides found naturally in the skin decreases, which can lead to those unsightly wrinkles as well as itchy, dry skin. Phytoceramides come from plants such as sweet potatoes, rice and wheat, and the lipids found in these plant oils are actually identical to those found in the skin's membrane, allowing them to mimic their actions. Phytoceramides can reduce the appearance of fine lines and wrinkles for a more youthful appearance. They do this by working deep within the skin's structure, helping to moisturize the skin and "plump" it up for a smoother texture. Most skincare products are applied topically -- the reason phytoceramides work so well is because they're taken orally and enter the bloodstream, allowing them to improve not just the skin on your face, but on your entire body. Regular use can help the skin retain more moisture to reduce itching and inflammation while plumping the surface for a smooth complexion.
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