The Secret of Selling Anything: A road map to success for the salesman… who is not aggressive, who is not a “smooth talker,” and who is not an extrovert

Written in easy to understand format with examples of concepts in book.All sales people should read this book!Actually good info for everyone. Not just sales people.

I just got done reading The Secret Of Selling Anything by Harry Browne.The book is a cobbling together of two unpublished books he wrote; Secrets Of Success, in 1966....and Selling Is Easy, in 1969. So, it's really two unpublished short books, written 50 years ago. And it's the only thing I've seen from Browne related to selling (there may be more, but I've never seen it.)The first book, Secrets Of Success, is a basic "You can get whatever you want, if you help others get what they want" book. I wouldn't be surprised if Zig Ziglar got his saying, "You can get anything you want in life, if you help enough other people get what they want", from Browne. I don't know which came first. So, the first book is a basic, single premise book on how people get wealthy by selling. Certainly worth reading, and full of wisdom.The second unpublished book, Selling Is Easy, astounded me. I skimmed through it, and then gave it a second, closer look.I hope this comes out right. The book brought tears to my eyes. I mean it.Here is an unpublished work, written in 1969 (I was 14 then)....that has the framework of a masterful sales book. In 1969, there were no books like this. Nobody was teaching salespeople like this. Browne showed a deep understanding of Human Engineering, that only a few todayposses.I wish I had read this in 1973 when I started out my sales career. The book is short, and light on technique. But what it has is gold. Listening to prospects? finding out what motivates them? giving them what they want? I'm not joking, these are advanced concepts even now. And Harry had them in 1969.This is a book on selling, the same way Think And Grow Rich is a book about success. Light on technique, but stuffed with fundamental truths. There were many passages in the book that read like something I would write. I know how that sounds, but it's true.I see little parts of other great sales masterpieces, like SPIN Selling and High Probability Selling. But this book was written earlier than those.Now, why did the book bring me to tears a few times? I know what I had to go through to learn what I know about selling. And here I am, reading a book by someone else that thinks like me....that has arrived at the same conclusions, taken the same journey.If you want to know how masterful salespeople think, this is the only book that will give you those insights.My God! I just looked up his name, to see what he died of in 2006. This is the same Harry Browne that ran for president with the Libertarian Party. I had no idea they were the same man. I probably won't read his investment books, too old (the books and me). But he wrote this at 36 years old. Such deep insights from such a young man. Impressive.

This is a surprising little gem that gives a unique approach to very effective selling. The real difference is in Browne's approach. Other sales systems concern themselves with establishing rapport, questioning for exploration, influencing customer thinking, establishing value by highlighting benefits and/or cost comparisons, addressing objections, closing, and post-closing. While those can work, Browne's approach is simpler and easier to be successful with. Basically he has developed a way to go through the sales process without stimulating resistance from prospects. Because of this, the seller does not need to spend time focusing on convincing buyers to overcome their doubts or indecisiveness. So how would we solve the mystery of sales resistance? Would we utilize psychological biases, conversational hypnosis, NLP techniques, or Cialdini's six factors of influence? Well we could but then you would have customers who feel like something isn't right and would be full of regret. Instead, maybe we could think of the times we decided to happily purchase a product or service. We would see that we simply really, really wanted the item and allowed ourselves to buy it regardless of any impracticality that might have existed. So what set these times apart from other situations where we second guessed or delayed purchase? Probably that what we were buying matched exactly what we wanted to buy. Simple. Browne's book simply gives readers a method to allow customers to specify to you exactly what they want and give it to them. When this is done, there is no resistance. Browne's method is taught in a way that could be applied to cold sales (door-to-door, telemarketing, essentially any sale wherein the customer had no prior intent to buying your product) as well as in retail sales (where customers are coming to your business to "look" at a product or service). This straightforward and simple book is probably the best one I've read on the subject matter. Having read maybe a hundred or so books on sales and influence as well as having attended many selling seminars, I would say this book actually had a substantial positive impact on my sales. I used this stuff and sold more right away. Maybe it would work for you too. One note: I think some people's personalities might not suit this very laid back, low-energy approach and those individuals would be much better off with a more involved or controlling methodology.

The main idea of the book is that to sell anything you need to find out what your prospect wants, and show them how your product/service can provide them what they want.Hardly a groundbreaking idea, but the book is still worth a read, because Harry Browne drives this point home really well, and also the book is quite enjoyable to read.One thing that rubbed me the wrong way, though, was the outdated, sexist language the book uses.Yes, it was written in the 60s when it was common to use "he" throughout the book, but Browne goes one step beyond that.He speaks to men, about men. At times it seems like he forgets that women even exist in the world.Examples:"But the man who follows these rules finds that selling is easy"."The consumer is the man you must please"."... the entrepreneur [...] is the man who starts an enterprise".Surely, the word "person" would be more appropriate here?Perhaps, this book needs an updated edition?Also, the Kindle version lacks a proper table of contents.

It is a best book about selling i already say. Thank you Hero Browne, this is a porwerfull masterpiece. Great!

me ha entantado

I have become from a technical background (software engineering). I have known how to design and deliver software products. When I moved during my career from a technical side more close to a customer I had no idea how to "sale". This book helped me a lot. And I have discovered how to sale, while actually not selling (just helping people).

I liked it a lot.

I read this book expecting a purely sales book. I found a book which zeroes on the entire meaning of human interactions. Read it if you want to learn why people do what they do