100% PUREMaracuja Oil Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Black Tea Color - 0.35 oz

The mascara itself is nice, dark in color and smells like chocolate menthol. I recently made the switch from their original lengthening mascara because it isn't vegan. It goes on smoothly with one or two coats. With just one coat, my bottom lashes may appear naked by the end of the day. The oil in the formula makes corrections easy with a cotton swab or my fingertip. Also, if you curl your lashes after you apply, they won't stick to the curler. The brush is a little too full and fluffy for me, so I replaced it with an original brush from my old tube. It fits the same, but I have to wipe off excess product as the brush is thinner and doesn't have as much 'resistance' when pulling it out of the tube. I will definitely be purchasing this mascara again.

it lengthens my lashes sooo much and it thickens them and leaves a very false lash effect for me it’s so pretty and the mascara is dark to so it makes my eyes pop oh and not to mention it smells SO GOOD like sweet ish fruit and the packaging is pretty and shiny

Let me preface this by saying, I use another one of 100% pures mascaras, the one in the silver tube. That one in my experience is so much better. I have been using that for years but when I needed to re-up it was unavailable so I purchased this one.I see other people say they like the smell, the smell on this one is strong to me. The other 100% pure smells nice, not too strong and the smell goes away soon. The few times I applied this, the smell stayed for a long time. I also can’t really stand the smell since it smells an awful lot like a more natural/clean nail polish remover I use.Finally, I give this such a poor rating because the rate at which this mascara smudges. Im not doing anything extreme for the mascara to run- not sweating, not going to the gym- just pretty much existing and it runs.I would not recommend this at all. Going back to the 100% Pure silver tube, that’s the best, hands down.

This 100% Pure mascara is the best mascara I ever owned.It's clean and organic which is #1 for me. It doesn't contain any chemicals that are in all other mascaras, 'clean' and top brands alike.It's not the long lasting version, 100% Pure has another mascara that's long lasting but I find that this is the same effective and long lasting.It really builds my lashes and makes it thicker and fuller.It doesn't run or smear at all throughout the day.This is everything you need in a mascara!

For a long time I’ve had to go without mascara because of irritation until I found this one. I believe I have a nickel allergy and this mascara is nickel free. I can wear it without problems. It does flake easily and doesn’t give a huge lash effect but it’s better than nothing.

The mascara has a great Ingredients list and aroma. The color was pretty when first applied but did not last long. It smeared a lot on application and throughout the day. My lashes were only lifted for the first few minutes after application. It is not worth the price.

I love this mascara. Not only does it smell amazing it works great as well. Has a fruity smell to it. I like how big the brush is and how well it goes onto my lashes. I don't have any issues with it clumping up.

I really wanted to love this mascara. In theory, it's fantastic. In reality, nope. It is way too thick, goes on crumbly and is like trying to put clay on your lashes. It crumbles off onto the cheeks and does not lengthen, at all. It does smell absolutely fantastic as others mention, but that's about all it has going for it. Nobody is smelling my eyelashes so that really doesn't do much for me. The search for a natural, sensitive-eye-friendly mascara that actually works and stays put, continues.