Pureology Strength Cure Blonde, Purple Shampoo, Restore & Tone for Brassy Blonde Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse

I bought the shampoo and conditioner for my other half. She has used Pureology for years. Both the shampoo and conditioner were blue in colour (which is normal for their blonde range). However these have turned her hair blue. The Smurfette is not happy!!

Replaced my usual provoke with this as theyreally highlight that they're vegan and cruelty free and ZERO REGRETS. Not only does the big bottle mean I'm reducing my plastic waste, I'd also say the quality of this shampoo is better.It's much more hydrating, which is very important if (like me) you bleach your hair. It also doesn't foam up as much as other purple shampoos I've used, so it's easier to properly clean your scalp (don't worry, still plenty of bubbles!)In terms of results, this works just as well as Provoke in terms of clarifying, but with the benefit of my hair being softer, I feel. Highly recommended

Great shampoo, smells lovely, leaves hair smooth, nit dried out. I would recommend.