Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity

The works of Hall, Hofstede, GLOBE, and others have laid an excellent groundwork in the field of intercultural communication. However, their frameworks of viewing culture had limitations, as they were somewhat reductionistic. Gannon and Pillai recognize this and seek to help learners move beyond these limitations. They created a heuristic framework for viewing cultures based upon a action, institution or phenomenon within a number of cultures that are especially rich and representative of each culture. These then become metaphors through which the authors try to unpack key aspects of each culture. What is especially helpful is the authors recognize that even these metaphors are limited in function. Their value is that they provide a lens through which learners can begin a journey of discovery, and the authors encourage learners to move beyond the metaphors as they experience the diversity within these cultures.

Good generalization of different cultures that will help you understand a little better, someone's perspective or perception of the world.

School Book

no issue on this

Fast. Thanks

text book, is what it is

Contrary to my initial assessment, there's actually some useful information in this book. Good luck trying to find it, though, since the entire book is written in metaphors (which are horrible for getting concrete data from). If you are a logical person, you probably aren't going to enjoy the run-around it takes to get anything from this book.

Boring