PurePlex Whitening Mask – Professional Toning Formula Nourishes & Rebuilds – With Aminofix to Protect & Restore

Came back from the salon looking a bit yellow so googled a good blue toner/conditioner and found this one with good reviews.Wrong product was sent to me by mistake (the blue shampoo in the same range) which I didn’t want as i specifically wanted a conditioner as my hair is fragile at the mo and I wanted to leave it in for a good while.Contacted customer services, they sent out the correct product straight away and asked me to keep the shampoo rather than faff with sending it back.Product is WOW my hair is Icy blonde after 30 mins and feels very hydrated from the treatment, super shiny! And I’ve got at least another 3 good go’s left in the tube, plus the shampoo which will last for yonks!

EDIT; past few times I have tried ordering this through Amazon I have received the conditioner in this range, NOT the mask! The boxes are almost identical so make sure product says mask on the front or you won't get results. Ps, the conditioner is great though following the shampoo to keep topped up.Before and after of my hair, took away all the orange brassiness from being bleached and left it nice and white, but also it came out in MUCH better condition aswell! Can't fault it at all and will be buying another for when the white inevitably turns less clean looking.

I have some yellow tones in fresh bleached hair. I used this for 30 mins. The middle part of my hair turned purple and the roots and tips didn't change. Maybe I left it in too long but I was basing it on my roots which it didn't affect.

It's absolutely necessary to use this mask if you were using lightest extra ash blonde 20.21, otherwise hair going brassy. I love Ash shade so it's "must to have" product for me.

Hair felt so soft after use and definitely saw a difference in colour, knocks out orangey and brassy tones

A must for brassy blondes. The pureplex adds intense shine and really fills out the damaged hair making it smoother, heavier, and super manageable.I've never had a better home product. This is salon quality and can't recommend it more.

I'd previously used PurePlex hair dye and was pleased with the results, however the whitening mask did absolutely nothing on my hair and I left it on for 45 minutes.I think the results will depend on your natural hair colour as well as whether it has been highlighted, bleached or coloured.My hair is naturally mousey with highlights.

At last I have found something that actually works takes out all the brassiness and my hair feels so soft and good condition actually love this !!

Partiamo dal presupposto che ho un feticcio sui balsami Antigiallo!Ho provato di tutto,aspiro a unantigiallo che ravvivi il colore o le rende luminoso , questo non ha fatto un granché,forse dovuto alla poca pigmentazione al suo interno