Umberto Giannini Flowerology Naturally Kinder Vegan Color Dark Blonde 7.0 Cruelty Free

I love, love, love Umberto Giannini Flowerology! This is a new hair color experience! Say bye bye forever to nasty smelling hair color! Instead look forward to a pleasant floral scent. The Dark Blonde 7.0 is a lovely shade. It does not fade or turn to the dreaded brassiness like other brands after a few weeks. I am thrilled Flowerology is available on Amazon. Congratulations Umberto Giannini Flowerology for inventing a safer vegan at home hair color process! Mille Grazie!!!

This product is the best hair color I have ever used. Absolutely love it!!! Only thing is, I usually use medium brown, but I it's too dark with this brand, so I use dark blonde and it's perfect.

This is a very nice product. It smells amazing and did not damage my sensitive scalp or hair. I was in between growing out blonde highlights and having my brown roots showing. I have tried other OTC brands, but usually ended up with an itchy scalp and irritated ears/face. Not with this brand. Also most other box dyes for brown hair to get a natural light brown are too dark for my hair. So it's good to find a box dye that comes close to my natural colour. Only downside is that the conditioner provided is in a tiny bottle size. It barely covered half my hair. Most box dyes you get around 2 uses out of the conditioner. I would give 5 stars for more conditioner. It's divine smelling and makes my hair silky soft.

I have been buying this hair colour through Amazon for some time and I love it. It covers my grey brown hair well and the dark blonde is a forgiving colour (I would normally use a light brown but they only do a medium brown, which is too dark). I have been paying £10 per packet but recently went on to the UG website where the total price (with free delivery) was £14 for 2 packs of 2 i.e. a total of £14 for 4 packs, which would have cost me £40 if I had bought them from Amazon. So in future I will be purchasing all of my UG products direct from UG and definitely not through Amazon.

Vegan hair dye that gives fabulous coverage of grey hair without the awful hair dye smell. The colour is more natural and left my hair feeling very silky. My roots and ends are perfectly matched and recommend the extra cost for a superior colour.

very happy with this product especially that it is cruelty free

Made my hair feel lovely.