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Who is Daniel Wellington? The story behind the brand… The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. The man had the inspiring ability to be gentlemanly but still relaxed and unpretentious. He had an impeccable style, and loved to wear his Rolexes on old weathered Nato straps. His name? Well, Daniel Wellington, of course. A strong friendship emerged between the two, and our founder was inspired not only by the mans many great life stories but also by his class and timeless style of fashion. As we now know, he was so inspired that he decided to name his line of watches after him. We believe that weve managed to capture a bit of Daniel and his style in our watches, and a year to date, we trust that Daniel would be proud of what weve achieved. The Daniel Wellington Watch The preppy trend is bigger than ever before. And while there are many big players in the fashion industry that caters to preppy needs, such as Ralph Lauren, Gant and Brooks Brothers, we felt that there was an empty space in the watch market. There was something missing. We believe that Daniel Wellington fills that gap. Our vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch. The watch design Daniel Wellington loved to wear his Rolex watches on old Nato straps. We liked the idea and feel of the mix so much that we wanted to incorporate the idea into our own line of watches. However, we felt it important to make the watch thin and elegant – we wanted a clean design, without too many features, that would look good with the different patterns and colours of the classic Nato straps. After returning from his trip, Filip sat down and started looking at different watches he liked himself. It was important that he loved the watch personally, or he knew that he could never sell it and be proud over it. He liked to use Daniel Wellington as a type of quality assurance and would often ask himself; would this be good enough for Daniel? Could he be seen wearing one of our watches on the beaches of some remote island? Slowly but surely, a beautiful watch emerged. It was thin, refined and perfectly round. It was minimalistic and didnt have too many details. We believe that the traditional, yet crisp design blends together perfectly with the colourful Nato strap and will appeal to almost everyone with a sense for classic and timeless design. The Nato strap The straps themselves are an important part of the watch. Nato straps originate from the British navy, where divers would use the strong nylon straps over their wet suits. Even though they were originally made to avoid rust, we love the look and versatility of them. Thats why we wanted to create a line of different straps with different colours and patterns – but all with a strong bond to the British Isles. Sean Connery, another big fan of the Nato strap, wore one in the James Bond movie Goldfinger . Need we say more? A watch for every occasion The Daniel Wellington watch is suitable for every occasion. Regardless if youre attending a black tie event, playing a game of tennis or enjoying a sunny day at the beach club – the Daniel Wellington is a beautiful companion. Not only that, but with interchangeable straps you can have a different watch for every day of the week. Product Description: Black leather strap, Egg shell white dial with silver tone markers and hands, Silver stainless steel case, Water resistant to 30 metres, Quartz analogue movement, Silver stainless steel buckle with etched DW logo, Includes two year manufacturers guarantee