PHAIDON It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

I'm not in advertising, but I appreciate the ideas in this book. I believe any business owner can benefit from applying these concepts and strategies. This is a short, easy read. It's entertaining and clever. I read it in half a day, and that's while taking a page and a half of notes. I'm happy to add this one to my home library.

I bought it over 10 years ago, when I first started my career. I read it once or twice, then I shoved it onto my bookshelf and never read it again through all these years. Today I wanted to give a farewell gift to two team members who were leaving the team and who I thought had really good potential, and I thought of gifting this book. I picked it up from the bookshelf again and found that all the advice in the book were exactly what I have been believing and practicing through my career and would want to share with my teammates. And that’s why I put purchased two more copies of the same book today - to give to my teammates.TL;DR - Read it once, remember it and use it the whole career. That’s just how powerful this book is.

Questo libro spinge il lettore a darsi da fare e fare sempre di piu nella vita. Super consigliato

Excelente Libro, sin duda fácil de leer, y muy profundo y resumido, no necesitar leer 15 páginas para acatar una idea.

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