Simon & Schuster The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Great book

Si te gusta aprender cómo organizar experiencias memorables y cómo hacer que pequeños momentos valgan mucho, entonces no puedes quedarte sin leerlo

Wow! There is something in here for everyone. Business, education, government, personal - quality content, thought provoking solutions. BUILD PEAK MOMENTS. "We all have a superpower we are not using" - so simple! Highly recommend.Updated 9/12/2019I highly recommend this book. It’s presently at the top of my list for 2019 reading. Chip & Dan Heath take you through some very basic concepts that are easily implemented. The stories they share are relatable and real. I’ve listened to a number of interviews with Dan Heath where he shares some of the same information and two recurring themes I find incredibly powerful are:1 – Creating moments is like a superpower we all have that we are not using right now2 – Beware the soul-sucking force of reasonablenessThe Magic Castle Hotel story is incredibly thought provoking. This place has reviews through the roof and has won numerous prestigious awards. It’s an old 1950s apartment complex and there is nothing amazing about the physical plant. The experiences however, are AMAZING. Magicians walking around, FREE snacks (and not airline size – think full sized supermarket bags), a phone by the pool where kids can call and get popsicles delivered to them by a white-gloved server on a silver platter, and much more.After you are fully amazed by the experiences at The Magic Castle Hotel – the Heath brothers get you thinking about typical discussions around the conference room that go like this: (this is all in the book – these are my words & memories from reading – a few of the scenarios I thrown in my own “voice of reason” scenarios – the Ideas are realities at The Magic Castle Hotel)Idea: “Hey we could have magicians walking around performing magic tricks for the kids”Voice of Reason: “Yeah that would be nice, but what if guest attendance was low and there weren’t any kids around – we’d be paying them to do nothing. What if one of these magicians upset a kid? Anyway, kids don’t like magicians any more – they want to see videos – we could save money by having a TV screen in the lobby that we call the ‘Magic TV’ and put some magic videos on it.”Idea: “Hey we could put a red phone outside by the pool and whenever someone picked it up a person would answer and take their order for a popsicle and then we could have someone in a butler suit with white gloves come deliver it to them poolside on a silver platter.”Voice of Reason: “Great idea, but how would we staff that? What if we were busy and nobody answered the phone and a kid was upset? Aren’t popsicles choking hazards? Butler suits are cool, but then we are asking our employees to do something different and keep up with a whole new uniform standard. How about we just put a cooler out by the pool with a sign above it that says “FREE Popsicles.”Idea: “Hey we could have a snack list for kids and whatever they wanted at anytime they could get for FREE, and it wouldn’t just be a small snack – it would be a legit sized bag of whatever they wanted.”Voice of Reason: “I like that idea, but think how much money we could save if we did smaller portions – also that would be healthier for the kids. Actually now that we’re thinking about it, should we be giving away free food? – what about liabilities? What if a child ate something and had an allergic reaction? What if the snack they wanted wasn’t on the list and they got upset.”It’s comical when you look at these powerful moments from the reverse point of view. We’ve all been in meetings where someone is hell-bent on defending the status-quo; or comes up with multiple alibis for failure. STOP THE INSANITY! The biggest brands, the truly trademark companies, the ones making the $$, getting the reviews, the ones that have the raving fans – they have crossed over the reasonableness boundary and are thinking outside the box, breaking the script, and making the ordinary extraordinary.Thank you Chip & Dan Heath!

Dieses Autoren-Duo ist schon unglaublich stark und hat auch hier wieder ein ganz besonderes Buch geschrieben.Die Grundidee: es sind besondere Momente, die uns in Erinnerung bleiben und die so letztlich auch unser Leben mitbestimmen. Was bleibt von einem bestimmten Abschnitt in unserem Leben? Woran erinnern wir uns? Sind es positive Erinnerungen oder negative? Es ist gar nicht die Frage, ob das Leben immer einfach war. Es kann auch ruhig schwer und anstrengend gewesen sein. Solange es besondere "Peak"-Momente gab, werden wir uns an diese erinnern und so werden sie die Erinnerung an den ganzen Abschnitt bestimmen. Das Buch hat zwei Ziele: 1) werden diese besonderen Peak-Momente analysiert (was kennzeichnet sie? was haben sie gemeinsam?) und 2) wird aufgezeigt, wie man solche Peak-Momente selber erzeugen kann! D.h. das Buch hat auch einen sehr praktischen Nutzen.Am stärksten fand ich den ersten Abschnitt "Elevation", in dem es darum geht, wie man eben besondere Momente, die aus dem Alltäglichen herausragen, schafft. Die nächsten Abschnitte "Insight", "Pride" und "Connection", in denen es jeweils um bestimmte Aspekte von besonderen Momenten geht, fand ich persönlich etwas schwächer.Insgesamt für mich daher ein Buch zwischen vier und fünf Sternen. Jeder kann hier aber etwas mitnehmen und lernen, wie er für sich, seine Freunde oder seine Familie, für seine Mitarbeiter oder seine Schüler und Studenten besondere Momente schaffen kann, die ihnen in Erinnerung beiben und ihr Leben bereichern werden!

Os Heath Brothers mais uma vez emplacam uma obra muito bem amarrada de didática impecável.A abordagem é inovadora e busca responder por que algumas experiências possuem um impacto extraordinário. Os autores estudaram este momentos "especiais" e –como de costume– desenvolveram um modelo para sistematizar a ocorrência destes momentos. O modelo é composto por 4 passos fundamentais:ELEVATION: Estas são: experiências sensoriais intensas; momentos arriscados; momentos em que estamos diante de uma novidade, como por exemplo, o primeiro beijo.INSIGHT: Estes são os momentos em que nos dá aquele estalo e a nossa maneira de pensar sobre algo é transformada naquele instante. As dicas aqui são para criar situações que façam a pessoa sentir na pele o novo ponto de vista. Uma das palavras usadas é "stretch"que quer dizer esticar, agir e se colocar em novas situações, como por exemplo abrir aquele negócio que você sempre sonhou.PRIDE: São apresentados 3 passos para criar orgulho nas pessoas. O primeiro é o reconhecimento, pense em momentos de gratidão, elogios sinceros e tangenciados àquela pessoa. O segundo são pequenas conquistas que tenham significado, uma forma de partir um objetivo em partes menores que sejam importantes, cada conquista traz mais inspiração. O terceiro passo é a coragem.CONNECTION: Aqui primeiro se fala de shared meaning e a importância do propósito. Este capítulo me lembrou muito do A Quinta Disciplina do Peter Senge. O segundo passo para connection é a criação de laços profundos, algo como o que um bom terapeuta tenta fazer, coisas como entendimento, responsividade, cuidado e validação.O trabalho é recheado de histórias bem emocionantes –não somente emocionantes, as histórias seguem a obra Make it Stick e são, portanto, simples, surpreendentes, vívidas e emocionantes.No entanto, para aplicação dia a dia, alguns dos conceitos acabam se misturando um pouco. Tanto para elevation, quanto para insight e pride, são apresentados passos que em sua essência, propõem a mesma coisa: a busca por novidade e risco.O que pode ser visto como o oposto de "rotina". Algo que haveria de se esperar de "momentos extraordinários". Por si só isso não prejudica a obra, que ilustra o modelo muito bem e é de leitura extremamente agradável.De certa forma a leitura é um "wake up call" para quem tem uma vida que caiu na mesmice, na rotina e pode também ser muito bem aproveitada por profissionais que trabalham com qualquer coisa relacionada a criação e gestão de experiências.