Essentials of Health Care Marketing 3rd Edition

Very well-written text for HC Admin students. Jones & Bartlett Learning -- the publishers -- usually do a good job -- and they did again. The text was clear, concise, offered many great examples. I highly recommend it.

I received this book 4-5 days prior to the delivery schedule. Content is very good and useful. I plan to apply ideas I've got from reading this text book to my lecture that I have to give to my students. It provides many interesting topics regarding health care marketing. Some ideas could be adopted for private hospital management.

It is a class text book so there isn't much else besides that. It is boring to read and the questions at the back are helpful to review the chapter.And the professor has the slides that matches the book that highlights all the important parts.

Easy to read, thorough marketing book with a focus on the healthcare industry. The book was assigned reading for one of my MBA courses and it has given me tons of great marketing ideas for my practice. Highly recommended.

Textbook arrived before scheduled time. Packaging was good. Book is new and easy to read. I just started to use this book, so can't say anything negative. Thanks!

Quick shipping. Order as described.

Wonderful book for those looking to understand the basics. Easy to read

This book was listed as new and when I received it it was quite obvious that it had been well used. It was true that there was no highlighting, but the cover of the book was very scratched up and pages were bent. This should definitely not been listed as new. I was very disappointed with the quality of the book since I was expecting one that was brand new.