Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and

If you want to increase your conversions, there is more to it than viewing your webpage and coming up with a list of things to test. For your conversion optimisation efforts to be effective, you need to make the process systematic, and this is what this book aims to to.Small Business Big Money begins by giving you tips and the tools you need to collect customer data, then it introduces you to the authors “Marketing Optimization System”, which gives you a purpose to your conversion optimisation efforts.After that it goes into three highly detailed case studies that outline the system step by step.Small Business Big Money focuses on eCommerce sites, but you can also apply it to online courses, and other types of businesses.This book won’t give you a list of factors that you could test on your webpage to increase conversion (Boost eCommerce Sales, another book by one of the authors does this well), but it will help you develop a systematic process to increase your conversions with a purpose.

Alex is an amazing marketer and this book provides actionable content that you can use to grow your business.