WILEY Service Design for Business: A Practical Guide to Optimizing the Customer Experience

I’m taking a UX/UI course soon and wanted to read several books on around this topic. This book is easy to read and I found myself highlighting a lot.I particularly The use of space between the paragraphs and subheadings. It makes it very readable.-JL

A great higher level review of the principles. Not great for application.

I really like Live|work studio and I would suggest the book to all service designers too, it is a good way to keep in mind important factors of the process. The book is clear and full of reminders.

Viele praxisnahe Tipps von den echten Profi's (Livework) im Service Design Business, erklärt die Benefits und den Mehrwert des Service Design Ansatzes auch in "Business-Sprache." Empfehlenswert für jeden, der Service Design anwenden möchte.

I've had so many conversations recently with people in one industry or another where the word 'experience' has come up at some point. No matter what sector, they're starting to talk about their business as an experience, i.e. something that needs to be understood from the user's/customer's perspective. Advertising, broadcasting, government, education... user experience design, or service design (the two overlap considerably) are where it's at. If you're a designer you need to understand this stuff - but there are loads of books around to teach you about that side of things, What about if you're a business owner, or manager, or just someone who thinks your organisation could be working smarter? This book is for you.I've known of Live|Work for a long time and have used them as case studies with my own students, so have a lot of respect for their work.This is a very good book on Service Design but a couple of things should be noted. First, it's written by a company that is clearly promoting what it can do to potential clients. That's not a criticism at all - it's very sensible and I've read quite a few books like this. The point is that the book isn't as objective as you might like if you are coming at the topic from a critical perspective (in the academic sense). It's promising a lot.The second is that the book is written for people in business, not in service design, so it's not an idea book for practitioners of service design, more for those who might be thinking of using it in their organisation.It's well written, aimed at a specific audience (but should be of wide interest) and explains key concepts very well, with good illustrations.My only beef is the quality of the paper feels a bit cheap and the layout of the book could be a little more interesting - it looks like quite a dull business textbook and it really shouldn't.It's a mistake to call this 'service design for business' because it's really of interest to a far wider audience. Maybe follow-up volumes are coming for education, charity, government etc etc...