Connect: How to Use Data and Experience Marketing to Create Lifetime Customers

Unfortunately, I cannot recommend this book. I bought it together with other books that deal with "customer experience". "Connect" was the one I disliked most (I forced myself to finish it, but I did not).Here are the main reasons for my rating.1. Horrible Layout- I could not believe that a book that deals with CX can have such a horrible and old fashioned layout.- Figures that are too small to be read (!?)2. Little content. There are many, very short sub-chapters that say more or less nothing.Basically, I liked the idea to identify the "own" CX Company Status and improve it with the book; unfortunately, the book does not seem to be very helpful...