Principles and Practice of Marketing (UK Higher Education Business Marketing) UK ed. Edition

One of the most comprehensive books on marketing I have ever had the good fortune of reading. Helped me coast through my MSc. Good stuff.

Excellent assist in a recently completed course.

I went through quite a few textbook during my MBA studies and this one was definitely one of the best ones! It is full of sketches, diagrams, practical examples, frameworks, methodologies .... Very interactive! My book is now full of post-its and notes ... And it is up to date! Which is, in case of marketing, extremely important.

Brilliant textbook with a vast amount of content, relevant examples, and case studies. I was a bit daunted at first with how dense the text was but after covering the material in class, I found it really helpful to read about it further in the textbook. This is a book I will be dipping back in and out of throughout my marketing course and beyond.

The book is a great book delivered on time but the downside of this transaction is the binding.The book had the 1st page up to Xix already broken prior to delivery.As much as I love this book, I was too ashamed to show it off in class due to fear of painting Amazon/this company black in the sight of my colleagues.

Great book but arrived ripped with the cover. No fault of Amazon but the cover is incredibly flimsy and I would suggest buying a protector.

The product itself is good, but it unfortunately arrived damaged.