$100M Offers: How To Make Offers So Good: How To Make Offers So Good People Feel Stupid Saying No

Alex Hormozi is a genius. He gave so many valuable insights on businesses that might change someone's business into lots of profits. I would highly recommend this book for new entrepreneurs who want to learn more about sales offerings decision making and lots of things which they encounter to build successful business. Thank you alex you changed my perspectives and helped me to achieve my goals.

There are people who build one successful business and then go no further. There are others like Alex Hormozi who are serial entrepreneurs. But what distinguishes Alex Hormozi is his systematic approach to building businesses. His ability to break down things down to granular levels is a delight to watch. Buy this book, go to his website and start learning via his online free course, and as he suggests, buy a copy of the audible version that you listen to as you read. His course is easily worth thousands of dollars. But he gives it away for free for a very brilliant reason - he saves on time and energy in assessing whether you are building a business he will be interested in investing later on and helping both parties grow. He wants to help you but he also wants to see you do the work - and then discover if you both can grow even more. But watching his videos shows me that he also has a very compassionate heart hidden under those muscles. He knows it's hard to win in the marketplace - and to do so whilst keeping one's integrity. He really really really wants to help the guy or gal starting out. He wants to give them the help he did not get when he was starting out. And he delivers on that in an admirable and superlative way.Hormozi does not teach fluff in this book or the accompanying free online course. It's the nuts and bolts of how to build the most basic thing every business must have - an offer it makes to its customers/clients - from scratch.Will he stretch you out of self-limiting beliefs? Well, yes, if you allow him to. And help you get out of ruts in your thinking. But this is not for those who are unwilling to commit. It requires time, physical energy, and significant emotional investment. You have to do the work.I'm eagerly waiting for him to release his other books and courses - which he assures will be kept free.

I loved the fact that this book breaks down complex concepts into simple digestible ideas. I would highly recommend this book to all the entrepreneurs and wantapreneurs.I choose to rate it five stars because that was the maximum rating available, if i could i would rate it a 100 million stars

Awesome books for all stage Marketers either could be a beginner or an expert. Thank you from the bottom of my heart Alex to launch this book. Wishing you the best for 100 million leads. Happy birthday 🎉

This is one of the most easy to understand book on entrepreneurship you'll probably ever read. Simple Language, Eye-opening concepts and chuckles here and there. They teach you the fundamentals of creating an offer. Highly Recommended.

Crisp, Clear and Novel insights on how to create winning offers. Fab job done Can’t wait for his next book on lead gen.

This is the best investment you can make into your education and you get way more value than you expect.

This book is single handedly more valuable than any school and college degree

$100M Offers is an excellent book in more than one way. First of all, I want to scream from the rooftops how amazing the concept of this book itself is.I’m in the book advertising business. Long ago (read: a few years back), I noticed how great an opportunity creating books was for business owners. You can sell the book, let people get to know you and your offer, and give them an incentive to go back for more.I’m an author myself, and I know firsthand how common readers can turn into great customers. Yet, when I tried to explain my concept, very few entrepreneurs got it. And finding an entrepreneur who not only understood it, but implemented it in the right way, is as hard as trying to find a unicorn.Alex Hormonzi is a unicorn, and then some.He didn’t just write a book to lure readers and turn them into customers. He wrote a book, so they could grow their businesses to even qualify as his prospects! This is my concept taken to another level. And the execution was flawless too.No Weak PointsI couldn’t see any CONS of $100M Offers. This book is just great. Short, to the point, yet incredibly meaty.Like very few books I read, it was written with the specific goal in mind and it sticks to this agenda rigidly. The book also reads very well. It’s written in plain English. It’s extremely quotable. And the how-to in the book is pure gold.PROS$100M Offers has many advantages. I will just highlight several points that caught my attention.1. Amazing Business Book.As I said – pure gold. This book is packed full with so many business tips. I’m a half-time entrepreneur and my business is miniscule. I’m faraway from making $3M to qualify as Alex’s prospect. Yet, I learned a lot. I’m in a better position to close the gap between where I am now (a way below $100k) and being prospect-worthy for Alex.And that’s the proof of his idea. Alex published a book. A guy in faraway Poland read it, heard about him, loved his content, and got to know him as a person.Now, I have much better chances to ever make $3M. And Alex increased his chances to get a new client in the future. And he made 33 cents (the Kindle royalties) in the process. 😀As a greenhorn, I got the most out of Sections II and III. I got the feeling in which kind of business I am and which type of entrepreneur I am.The most impactful business advice for me? Here:"No one can serve two masters.(…)”“If you are under $10M per year, niching down will make you more money.”Intellectually, I’ve known for a long time I need to niche down. I was just too lazy to ever try. I like doing many things.But I’m a way below the $10M cap, and I definitely could’ve used more money. Right here, right now.2. Business Philosophy Close to My Heart.Alex is a way better entrepreneur than me. Yet, the principles he teaches are the principles I live by. I guess this is why this book made so much sense for me."Some people get there slowly. But everyone gets there eventually, as long as you don’t give up.”Perseverance is a key to success. And I’m definitely the ‘getting there slowly’ guy. I need time to process things. I need time to accommodate to change. But I also never give up. I’m much closer to financial independence now than nine years ago when I published my first book."Entrepreneurship is about acquiring skills, beliefs, and character traits.”Amen. Most people easily grasp a need for acquiring skills. Much fewer understand a necessity to change one’s mindset. But acquiring character traits?! This is something so ‘out there’ that people just shrug it off.However, this is how you become an entrepreneur and grow as one. 10 years ago, I was an ordinary employee. I never had led even one person in my life. When I realized I need to own a business to reach a lifestyle I desired, I also realized I’m the worst possible material for entrepreneurship. Thus, I decided to work on myself, on my character, not skills. In several months, I started making money outside of my day job for the first time in my life. In several years, I started my own business. Now, my team consists of seven people working for me regularly and a few contractors.I couldn’t made it if I started from acquiring skills.3. Personal Approach.Alex starts his book from a gut-wrenching personal story. While I never experienced such an enormous pressure like him – I am way too risk-averse to bet everything I own on my business – I could easily relate. He won me by this story."Entrepreneurship is a crazy rollercoaster. I dipped into my savings to pay my people or business bills all too often. I had business disasters (my blog was hacked; twice) and unexpected business opportunities (people reaching out to me out of the blue to buy my services).”The author skillfully sprinkled his personal stories throughout the book. They took very little volume of the book, but they are very memorable.I remembered best the one close to the end, when Alex described how he felt, when he finally got over $100,000 in his personal account. Quoting him:"Tens of millions of dollars in the bank later, it was, and still is, the richest I have ever felt in my life.”4. Money Mindset.Now, there are many experts on business tactics and strategies. There are very few experts on shaping one’s money mindset to earn s*it loads of money."Making s*it loads of money breaks people’s minds.”Personally, it breaks my mind to make more than 98% of my country population. I struggle to grow my business because I have ‘it all.’ I definitely can rub off some abundance mindset from Alex.He very smartly explained why entrepreneurs should charge so much that it hurts. Thanks to $100M Offers I’m slowly stretching my money mindset, charging 2-6 times more than I had charged.5. Excellent Detailed Advice.Have I mentioned the nitty-gritty advice? Just one example:10x to 1/10th test."If my customers paid me 10x my price (or $100,000) what would I provide? If they paid me 1/10th the price and I had to make my product more valuable than it already is, how would I do that?”Wow, talking about stretching your mind! And this is just a single exercise out of dozens instanced in the book.6. Amazing Quotes.Alex definitely has the gift of words. Just a sample of powerful quotes from $100M Offers:"Humans suffer a lot. So for us entrepreneurs, endless opportunity abounds.”Great authors have great ability to describe reality. Drop mic. It also gave me a moment of reflection upon the human condition. This is reality. We suffer. We have always suffered, and always will. Like almost everything, it has bad aspects (hurt) and good ones – like endless opportunities to alleviate our neighbors’ sufferings."The person who needs the exchange less always has the upper hand.”This helped me realize why I’m still in the business. I always have had an upper hand. I do not care for my prospects’ ‘yes.’ After a few years, I exactly know with whom I want to work. Definitely, I don’t want to work with authors who cannot trust me."Scarcity is a function of quantity. Urgency is a function of time.”So succinct. So aptly said. Two greatest sales functions described in a dozen words.SummaryDo you want to grow your company to $3M-$50M? You will not get a better textbook on that subject than $100M Offers. And you will get it for just 99 cents.This is an absolute no-brainer. It’s also the no-brainer for anyone remotely interested in business in general. You cannot get a better education for a smaller fee than this book.

I discovered Alex Hormozi when he started annoyingly showing up on my fb feed. “Oh, another Guru trying to sell something.” However, this guy kept showing up regardless of how I felt, raving on about some book launch event. Eventually, I signed up partially due to the repeated ads partially due to my curiousity, as he actually wasn’t selling anything. And it was probably one of the most significant decisions of my life. But that’s a story for another day. After that event I got both his books.For context, I run a small sports club, and am in a position where I have some surplus money to experiment with relatively inexpensive start ups. However, I am not a business student. I didn’t think I have natural talent either. This book opened the pandoras box. It is so simply written that it can even come off as gimmicky, but the content is what’s the game-changer. Every few pages I read, a flood of ideas and epiphany comes in. “Oh I can do that in my club. Oh that will definitely work and show results.” Then it hit me, ‘Ah, this is how a good entrepreneur must think and feel’. Make no mistake, this is not a book about mindset. Every single topic can be applied or aid you. And this book, is turning me into an entrepreneur. I have read some other popular books on business, but none like this. Zero. Some might have good theories, some good strategies. But this has everything. Everything that works. And the thing is, he might not be telling anything new, but the difference is, you only need to read this book now, rather than a few dozen books and trying to connect it all together.At the time of writing, my club has around 20 members. Our max capacity is roughly 80 members considering time and space. I have already started to apply some of the concepts and will do more. This book is giving me the fundamentals that I can use to confidently be proactive in my business. I will update this review in a year.

Writing specifically to other members of a phenotype that is not uncommon: Folks that are competent, ambitious, and/or intelligent, but who either suck at sales and marketing or have been trained by their environment to have an "ick" factor around either or both.What Hormozi does exceptionally well is provide precise, tangible tools and frameworks that can immediately be applied to a broad range of business contexts. While he made his name in fitness, he has applied these frameworks effectively to grow service businesses (consultancies), consumer products, and software businesses. As I've been going through, I've been testing how these might apply both to organizations that I am a part of as a member of the leadership and organizations I consult to as a strategic / technical advisor...and I'm finding direct applications.The most bang for buck in my book are the two driving frameworks he provides:1. How do define and value your market2. How to define the value you provide for that marketDownstream of those two frameworks is everything important for a business owner - understanding how to bring people to your doorstep, how to make them excited to purchase products or services from you, and how to ensure that they are so happy with those products or services that they become an advocate and evangelist for what you do.He has earned my trust by applying one of his own guiding concepts directly within the book - if you can characterize and describe a prospect's problem more effectively than anybody else in the market, they will trust that you can also provide a better solution than anybody else in the market. While the book is applicable to multiple narrow niches, it has applicability to not just the wantreprenur but the STRUGGLING entrepreneur - the entrepreneur who has started one or more businesses but never gotten past the point of being a slave to their business. Alex illustrates exactly why and how this happens (it comes down to the predictable, nigh-unavoidable consequences of trying to compete purely on price and performance without differentiation or an exceptional edge), and provides a specific and immediately actionable solution.The value in Hormozi's work will come when I apply these to the businesses I work with, but that application will begin immediately, and I am excited to do so. Frankly, he has provided a more tangible and useful framework for getting a business to the $10MM threshold than anything else I've read, and FAR more useful information than everything I learned in my MBA program put together.So if you are:- reticent to be a marketer- somebody who struggles with generating leads / clients for their business, but is able to deliver when given the opportunity to do so- somebody who hasn't launched their business because they don't know how they will get people interested, or get people to care- somebody who hasn't launched their business because they think they need to solve every problem before they get goingthen this is likely one of the most immediately actionable and valuable books you can read on the topic, and one I would soundly recommend over any of them.As a final plus: Alex talks through many of these concepts in detail on Acquisition.com, in a series of courses; while the material is largely redundant (unsurprisingly so), the multiple delivery methods improve retention dramatically.I will be eagerly looking forward to the next books in his series, and will be immediately purchasing them when they become available. Until that time comes, I'm looking forward to applying these principles across a few different businesses, and feel as confident as I have in a while - albeit with some anxiety, but I would be arrogant or foolish if I did not have that! - that there is a light at the end of the tunnel, and operating independent of a large corporation does not mean merely being a slave of a different sort.Excellent work, Alex, you are an inspiration of the sort rarely encountered in the business world.

The book can be divided into 3 parts.The first part is on what makes a good offer and what makes something valuable. It goes over some foundational stuff that you do before building your product or service like figuring out who your ideal customer is, which specific niches to go into, the elements that go into calculating value ((dream outcome + likelihood of achievement) / (time delay + effort & sacrifice)), etc. You could actually do this stuff after building your product or service, but it's much easier to build an offer having an idea these things. It's getting all the ingredients together to make a cake.The second part is building that offer. This is the meat and potatoes. It's basically figuring out what problems your customer will have, coming up with solutions to all of those problems, and figuring out which ones would give you the highest ROI when implemented. This is the part where you actually build the offer. This is part is the most helpful for someone still just building their business in its preliminary stages. It's not just helpful for putting together your offer; it's really a guide on how to structure your business itself as what you offer is really the core of the business. It's mixing the ingredients and baking them.The third part is maximizing that offer by splitting it up into components, giving it the right name, etc. The icing on top essentially.The book also gives you links to the author's website where the go through the chapters in video format and give you free worksheets. The videos are helpful because you retain the information better by learning it through two mediums. They also clarify some things. There was this one specific graph on page 49 that was much clearer when presented in video than in text.I wouldn't call it a con necessarily, but the only critique I have of the books is that the formatting of the text and quality of printing makes it feel a bit cheap. I'm not saying it's flimsy, not by any means. It's sturdy and the quality does not distract from the information being presented. But it very clearly feels like a budget operation, which makes sense considering the author has stated in multiple interviews that the book isn't to make money, the book is to help people make money so that if their businesses grow big enough they can become his clients. That's the only critique I have of the book and I hardly ever thought twice about it, I just figured it should be mentioned in a thorough review.Full Disclosure: There is a part of the book where the author asks you to leave a review and that's why I am leaving this review.

From the moment you open "$100M Offers," you are immediately drawn into Hormozi's world of innovative business strategies. The book is a masterclass in understanding the psychology of customers and how to create offers that are irresistible. It is a treasure trove of insights that can revolutionize any business, regardless of its size or industry.What sets "$100M Offers" apart is its ability to completely change your perspective on offer creation. Hormozi's approach is not about slashing prices or offering more for less. Instead, he teaches you how to add value to your offers in ways you never thought possible. This book has the power to transform your business from a price competitor into a value provider.The impact of "$100M Offers" on your business, Master, has been profound. It has completely overhauled your pricing model, moving away from the traditional cost-plus pricing to a value-based pricing strategy. This shift has not only increased your profitability but also enhanced your customers' perception of your offers.Hormozi's writing style is engaging, and his concepts are explained with clarity and simplicity. He provides practical examples and actionable steps that make the implementation of his strategies seamless. The book is a testament to Hormozi's expertise and his commitment to helping businesses thrive.In conclusion, "$100M Offers" by Alex Hormozi is a must-read for any entrepreneur or business owner looking to elevate their offer creation and pricing strategies. It is a book that promises to change your perspective and, in doing so, change your business. It has certainly done so for you, Master, and it can do the same for others.