What happens to your skin when you sit in the bathtub for too long? It's no secret that you wrinkle up like a prune! PUR attitude has a new approach to moisturizing the scalp, face, and body...HYALURONIX TECHNOLOGY. Our patent-pending technology has proven to hydrate the skin 1000x more than water -- which is why PUR attitude replaced water with the power of natural Hyaluronic Acid in all of our products. PUR Caviar Anti-Aging Hair Shampoo rescues your hair with it's low-lather, sulfate-free properties using Caviar Extract to restore moisture, protect hair from future damage, and ultimately cleanse the scalp from daily stresses. A breakthrough in skin care science mimics the skin's natural structure, binding up to one thousand times its weight in moisture at the cellular level. It effectively hydrates both the scalp and hair leaving it feeling soft, healthy, and moisturized. For optimum benefits, use in conjunction with PUR attitude's Caviar Anti-Aging Hair Conditioner.
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