Die Bedeutung des Eventmarketings im Kommunikationsmix eines Automobilherstellers am Beispiel einer Markteinführung: Analyse der Markteinführung des Audi ... Vergleich zur MINI-Kampagne (German Edition)

Name: Die Bedeutung des Eventmarketings im Kommunikationsmix eines Automobilherstellers am Beispiel einer Markteinführung: Analyse der Markteinführung des
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