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D**A
Title doesn't really accurately portray the contents
This is a transcription of an interview in which Furr basically says if you want to make good money as a copywriter, do direct response rather than "soft sell" copywriting like content marketing. If you didn't already know that, I just told you, so save your money. This is NOT a business book for practicing copywriters who want advice on marketing their services, collecting their receivables, etc. Bob Bly''s books are far better on that score.
S**N
The best thing you can say about this book is that it's short...
As a professional copywriter, I can confidently say--look elsewhere. What you have here is 60 pages of fluff, and half of it in transcribed interviews.This is a classic example of an online marketer needing a book to "look official" and crapping one out. You will find no advice here that is not stated better in Scientific Advertising, Triggers, The Architecture of Persuasion, or any other classic advertising text.
A**R
Great, Kickass Resource for Learn What Other Copywriting Courses Won’t Teach You
Let the headline speak for itself. Most copywriting courses will teach you everything you need to know how to become an amazing copywriting but few to none will teach you how to get that first client. This book is a great solution to that problem. Make the $5-10 investment into this book and you won’t be sorry.
E**Y
I bought this guide and consumed it in one sitting ...
I bought this guide and consumed it in one sitting. It was just what I needed to position an irresistible offer to pitch a big hitter in an industry I’ve never written for. I'm confident I'll be able to receive higher fees now that I see how Roy does it. Well worth the few bucks in order to see the math to make $1Million from one sales letter.
M**Y
Great information for the new copywriter. Thanks for sharing it.
As a person who is new and training with AWAI, any information that guides me down a successful path is greatly appreciated. The book is thought provoking and insightful. Very worth studying and following the author's advice.
M**O
A must read for all aspiring copywriters
This pint sized book really punches above its' weight.I strongly recommend it to all aspiring copywriters who ( like myself) are standing on the edge but not sure if they have the chops to dive in.The waters have been muddied by the plethora of gurus out there selling courses promising a six figure career in a few weeks.PLEASE don't throw away your hard earned thousands...Roy outlines how his own journey in this interview style format and gives priceless insight into some of the skill sets you have to develop to breakthrough in this field
A**S
Great quick read
Interview style with good info. If recommend this book to any new copywriting freelancer. Getting started can be tough, so grab this book.
K**N
Roy cuts to the chase and tells the real truth ...
Roy cuts to the chase and tells the real truth about what it takes to succeed as a copywriter. His advice may not be what you want to hear but it sure is what everyone who considers writing professionally should hear...if you want to succeed.
F**.
Intervista veloce da leggere
Molto realista e diretto, Roy Furr racconta come é diventato copywriter freelance. Fornisce suggerimenti a chi inizia una carriera di copy, dal trovare clienti a come farsi pagare. Semplice. Essenziale.
T**Y
Interesting
It has some valid actions that a copywriter wannabe should take to heart. I was happy to see AWAI gut a mention, as I am interested in them.
A**R
A real guide to aspiring professional copywriter
Absolutely stunning content. Love Roy's approach to the technicality of copywriting. Highly recommended ! I'm very confident my next steps towards a career will be to the point.
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