VIRTUEDe-Brassing Shampoo, Natural Color Toner, Brightens and Revitalizes All Color-Treated Hair, ColorKick, 8 Fl Oz

Great love it

Love the smell and can feel it bringing moisture back to my hair every time I use it. Great product but pricey

This works really well but with how expensive it is I use about a quarter size amount at a time. Once I run out I won’t be purchasing again unless it’s discounted

Although I have known of the Virtue line for some time now, this is the very first product I have tried from them.PROS-It's GENTLE! Finally, a purple shampoo that is gentle enough to clarify your hair and cut out the brass! Take it from me, someone who has naturally thick and curly hair (type 3B/3C) THIS IS WORTH IT!The smell is amazing but not overbearingIt's vegan and more on the natural side, which is always a plus in my bookCONS-The formula might not be what you expect or need for deep brass tones, however, it is perfect for the maintenance of your color.All in all one of my fave purple shampoos I have ever used.

It has been really interesting trying to find the right product to tackle the brassiness and yellow tones in my naturally very warm hair. Quite a few of the de-brassing shampoos can be a little drying on the hair. They can work well to add a cool-toned pigment to neutralize the unwanted warmth, but they don’t actually add anything in to counteract the drying action of the neutralizing pigments. This shampoo really looks after my hair while it gently keeps the yellowness in check. You can use this shampoo once or twice a week (depending on how much you wash your hair) and it should be enough to keep that brassiness in check. I use it once a week and leave it on for five minutes, and it leaves my hair soft, smooth, shiny and bright.

I purchased this product after an extensive search. I was looking for a blue shampoo to help with orange and red hues. This product will brighten hair color. Some sections of my hair, especially the bangs, brightened to a blond. It also made my hair dry and like straw.

My hair pulls red quite a bit, no matter how hard I try to counteract it. So, I was excited to try this shampoo and see if I could get some help with taking the brassiness out of my hair. To my surprise. It seems to have toned down the red/gold undertones after one wash. It smells good. And didn't leave my hair completely tangled like most shampoos. I am excited to keep this going and see how much more it will tone down. 2 thumbs up.

This to me is pretty expensive for shampoo, it doesn’t seem to make any difference to my hair if I use This brand or a cheaper version…