It's PureOrganic Henna Hair Dye in Natural Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |Soil AssociationSoil AssociationSoil Association

It's the forth time I'm buying this dye because I'm really happy how my hair turns out after dyeing. I was looking for the most innocent dyes when I was pregnant and I have stick to them after the birth. I do not get as dark colour as I would like to get, but considering that they are natural, it's fine with me. I just leave them for longer time (3 hours or even more). Once I have slept through the whole night with the dyes on lol, but by my surprise the hair were fine. It was an accident as I was very tired and I do not recommend anyone to repeat that as my hair did not get darker and you never now how it can damage your hair. But I think it just shows how innocent these dyes are. Also, I have noticed that the colour tones are different and depends on my hormones. Once I have dyed only the roots during the menstruation and the colour was very light. After I have used the same dyes (the half was left) and the colour was fine. The one thing I do not really like is that it washes away after about 5 washes but I suppose it's fine with the natural dyes as the syntactical ones washes away as well but may not as much. In spite of everything I'm very happy and will buy them again.Margo

This product is miraculous. I love it and it has changed my life...... Quite literally. I had been caught up on the permanent colouring merry go round with disastrous effects and noticeable heat and chemical damage that had dismayed me completely. Then I remembered henna from my younger pre greys days . I loved the colour; the shine and the amazing conditioning that henna brought and wondered if it would cover my grey roots. I read the reviews on countless henna products and 'It's Pure' came out very positively. I was scared because having decided never to use heat or chemicals ever again, it just HAD to be effective. The instructions say to leave on for one to three hours. I left the product on for 6 hours, just to be sure. I was not going to take any chances. I was delighted with the immediate results and the natural brown covered the greys very acceptably, darkening over a few more hours as the colour oxidized. The horrid whispy damaged bits of my hair were noticeably far more smooth and sleek. I felt as if my hair had been reborn! Now I know chemicals really are a thing of the past I feel happy and liberated. This is a super product that I recommend without reservation. Used in conjunction with jumbo velcro rollers to replace my very damaging revolving Big Hair hot brush, I really do have my hair and my life back. Brilliant! 5 stars!!! When my roots re grow I will use natural brown henna to touch up and remove the horrid greys. It is such a relief to know there is a plan that will make my hair better, stronger and in far healthier condition. Absolutely fabulous!

Used this product for a few years and it used to work great with a strong colour that would last a few weeks, However in that time both external and internal packaging has changed several times. Unfortunately with each change came a decline in the product effectiveness, so that now having used following the latest change, it no longer works at all, may get a day with very small hint of colour at best.

Like most mature ladies (60ish) I am plagued with thinning hair and greys. I began to realise that using nasty chemicals to colour my hair was exacerbating my problems - I was losing more hair, what I had was straw like and my scalp was in poor condition. I looked for a more natural solution and this for me is it. I was a fair haired child who turned mousey brown and now have a lot of grey around the front of my head. Using the Natural Brown Herbal colourant gives me beautiful gradations of tones from dark blonde to brown and totally covers the greys. I was worried that anything with a henna base would turn my greys red and this is certainly not the case with this colour - it was slightly true with the dark brown which I tried first but it was subtle and pretty just not me. My scalp is great now and my hair is soft and silky, I don't even use conditioner anymore. It may seem expensive but I get three uses from one box for a chin length bob. It is easy to use - just mix to a yogurt like consistency and apply then go about your business wearing the provided cap. The length of time you leave it on the deeper the colour - I do four hours - and it lasts a month. Good tips - always wash your hair first and dry before applying as this will remove product and dirt which may obstruct the colour, also if you have product buildup or you want to go lighter I find Vosene lightens this herbal colour quickly.ADDED - after using for a while my hair has take on an ombre effect - it gets darker as it gets to the ends. Despite using a natural brown continued usage has actually made a lot of my hair near black which doesn't look natural. I know you expect the ends with more die in to be darker but the depth of the contrast is really stark. The product has also removed the curl from my hair - it is soft and shiny but straight.

I did not know what to expect of this product, as I had used henna from a well-known high street chain previously and it had not made a great deal of difference to my hair. However, this product has given my mid-brown hair a lovely coppery brown tone, with slightly lighter golden brown highlights where there are any grey hairs. I apply the mixture for a hour and a half, and for me this is ample to permanently cover any greys, and still to keep the hair looking natural. I get about four applications from each box (for shoulder-length hair), so the cost is very economical, and of course the main bonus is that the product does not contain harmful chemical ingredients. The product does make your hair smell a bit like hay for a couple of days after application, but I find this is reduced almost to nothing if I use a plant-based leave-in conditioner after application. All in all, this is a great product which I could not do without.