The Brand Book: An insider’s guide to brand building for businesses and organizations

Easy to understand.

Daryl shares her successful career with the reader and explain many interesting concepts that you will be interested if you want to know about strategy. Sometimes is difficult to know brand strategies from inside because they don't share. The thing is that everything is covered by Daryl and she opens up to explain thoroughly success stories. A must!!!

One of the best books written on brand development, from a renowned industry expert. Darryl covers all the key stages of brand development, equipping you with not just the theory but also examples and practical tools to get the job done. The book is really engaged to read, with lots of colour photographs and examples and gives you valuable behind-the-scenes examples on brands she helped develop, like Dove.

Written by someone who has not only talked the talk but also walked the walk, makes this book that much more interesting and relevant. Outlining not just want needs to be done, but varying strategies on how to get there, establishes this as a proper brand and branding handbook. The name says it all!!

This book would be invaluable to many businesses big or small. I loved the tone , down to earth, amusing, grounded in real believable experience . An excellent practical useable framework for any business to work on branding. I read it quickly and completely, not always the case!

Written without pretension or jargon. Easy to absorb.