Emotional Design: Why We Love (or Hate) Everyday Things

what is it that makes consumers love or hate the products they use? this book goeas about answering this question while giving great examples. a definite classic on helping improve industrial design. don't be put off by the level of physical design the author uses - this book can easily be transferred to other areas of business - a quality book...

For anyone in any profession, especially Product Design, this book is a bible for truely understanding why us humans behave the way we do when interacting with the objects in the world around us. I thought I knew a lot about Product Design, but this book has given me a new dimension to think about when designing products. Highly highly reccomended book!

I have yet to read it, but I know its going to be good

Norman is one of the world's leaders of emotional design. This book is simple, the ultimate level of complexity, and it provides an excellent overview of what emotional design is and where emotions themselves originate. Every designer, web developer, or anyone who is simply interested in products themselves needs to read this book. You will love it.

Classic book, with very interesting content. if you study design in any form this will help you.

all good

Not a bad book by any means, but it fails to deliver much meaningful insight.I read this off the back of having loved Norman's predecessor book 'Design of everyday things'. I use the principles in that book every single day in my job, and a lot of the themes have really stuck with me. It was a compelling read, brimming with useful, applicable recommendations.The first thing Norman does in 'Emotional Design' is state that "emotion trumps usability" and deprecates much of the underlying idea behind DoET.That's fine - but the book barely qualifies this claim, and while it goes on to demonstrate occasions in which this is the case, it fails to deliver many useful, practical take-aways.Another criticism is that the writing style is rather digressive and plodding. Typically Norman spends much of the book describing various product designs, but without offering much in the way of theory or conclusions to be drawn. Of the 6 chapters in the book, the latter 3 are altogether pointless. They contain no helpful information, but stroll through examples of products which are 'fun', followed by a laborious description of what robots are and how they may one day take over the world.Perhaps my frustration stems from 'DoET' being such a fantastic, useful design text, and that my expectations from 'Emotional design' were high. I wouldn't recommend against this book per se, as it did provide some food for thought on the gravity of emotional connection to products. HOWEVER, I would suggest reading chapters 1-3, then skimming the epilogue. Spend the hours you saved (re)reading 'Design of Everyday Things' - you won't regret it.

The product was exactly what i was expected! 5 star rating!!!

I love it

Um livro recheado de referências científicas, uma leitura prazerosa, um ganho profissional inestimável. Obrigada, Donald Norman e todos os que contribuíram nessa jornada.

Come da descrizione raccomandato

When I read The Design of Everyday Things (Also by Donald Norman), I thought I discovered design gold. This book, then is a design gold mine. It deals with what Norman calls the final frontier of design - Emotion. The book is extremely enjoyable to read and connects to the human parts of the reader - not the one that does the thinking, but the one that does the feeling. It's interesting to know how we are affected by the objects we surround ourselves with and also how our brains function while choosing which objects to surround ourselves with.Norman presents three levels of processing of our brains- the visceral, the behavioral and the reflective and how they all are interconnected and involved in our decisions and choices and in the way we perceive the world. The first five chapters of the book are very enjoyable to read and know, not just for designers, but also for anyone who is interested in knowing the way they function in life. The sixth and seventh chapter are somewhat different and feel slightly disconnected from the overall context of the book - why we love or hate everyday things. These chapters discuss whether or not machines and robots should have emotions or not. It feels that way because probably we aren't used to imagining machines or robots that have emotions on an everyday basis. It still seems to far out in the future.The research is fantastic, the writing and structuring of the book is brilliant. Though I wish there were more photographs of things mentioned in the book. It is one of those books which I would be re-reading again and again because it pulls my design-heart-strings.[I ordered a paperback 2005 edition of this book by Basic Books, the printing and binding were good, the pages slightly yellowed, and the corners bent while shipping (I assume).]

Too old