Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

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🌿 Elevate your hair game with nature’s purest dark brown magic!

PURE ORGANIC POWER - First-ever Soil Association certified herbal hair dye for guilt-free glam.
ETHICAL BEAUTY RITUAL - Crafted with fair trade herbs and zero animal testing for conscious self-care.
NOURISH SHINE BOOST - Henna formula that restores volume and shine without chemical damage.
CUSTOM DARK BROWN GLOW - Unique, natural dark brown shade that blends with your hair’s personality.
SENSITIVE SKIN FRIENDLY - Vegan, cruelty-free, gluten-free, and perfect for allergy-prone scalps.

It’s Pure Organics Herbal Hair Colour Dye is a 110g powder-based, certified organic dark brown hair dye made from henna and fair trade herbs. It delivers a unique, natural color while enhancing hair volume and shine without chemical damage. Vegan, cruelty-free, gluten-free, and ideal for sensitive skin, this product is crafted in the UK using advanced processing of organic Indian herbs.

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Manufacturer	It's Pure Organics
Package dimensions	14.6 x 7.1 x 5.7 centimetres
Package Weight	0.15 Kilograms
Brand	It's Pure
Colour	Dark Brown
Format	Powder
Speciality	Gluten Free
Item model number	E0610
Package Dimensions	14.6 x 7.1 x 5.7 cm; 150 g
ASIN	B00FQRMUK0

It's PureOrganic Herbal Hair Colour Dye, Dark Brown, 110gSoil AssociationSoil AssociationSoil Association

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