Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit

Not only was this book a waste of money but I worked for a company that was flourishing and then this came along and they laid off 200 people before finally laying off the guy who wrote it

As a licensed sales trainer for 42 years, this is the most informative and useful book for novice and experienced sales professionals. Caution: if you read it once and put it back on the shelf, you lose. Each chapter is filled with hands-on how-to techniques for besting your competition- and, they work - provided you personalize them to your selling environment. Study and internalize the marrow of this book and you will eliminate your competition.

Maybe as I am not up with the latest selling techniques, this book went right over my head. I certainly found it very hard to read, but maybe that is because I am one of the older sales brigade (I am in my mid-60's). I will admit that selling (especially in a mature market, such as photocopying systems which I sell) has changed immeasurably since the internet gave prospective clients so much information and product knowledge. However I still think that there must be some authors out there, that can explain this book's topics, in a much easier to read manner, than what I have just tried to read. (But of course I may very well be wrong)

Tom Snyder has provided a clear blueprint for competing in the price is everything marketplace. Most buyers when faced with choices that do not have a clear cut advantage chose the cheapest simply because it is easy and defendable. Snyder offers a step by step approach to value added marketing that will result in not only making the first sale but creating high value customer loyalty and creating a relationship that will overcome price objection in future sales as well as opportunity for referrals. Consultive selling at its best!

I am Ina very competitive market and am constantly reading articles on books, looking for just one good idea, especially when you are focused in selling value and making a profit with your product. There are many ideas and strategies contained in the book that can be easily incorporated into you sales technique

Just ok. Not a game changer.

Awesome book, fast shipping!

Great book. I definitely recommend it if you are in high value sales.

I can't quite believe I am the first reviewer of such an excellent book.Having come across SPIN in the late 1980s I have been a convert ever since. But reading this book - updated from the original book on SPIN selling, I found it brilliant in establishing some great concepts: that selling is a professional activity not some Arthur Daleyesque con; that selling is about giving value to other people as much as to oneself; that common misconceptions about what works best in selling abound; and how to use psychological insights in a positive way.Some really good stories and some good practical tips too.Of course it is hard to learn any practical skill from a book, so I'd really recommend reading this and then getting some sales coaching too.

I really enjoyed reading this book, knowing that people don't like change, that much, but they want to change, I found this book a delightful read, understanding that people like to work in context, but I found out that without problems in this world, no matter how trivial or little, there lot's concepts and ideas to help you gain those sales, it defently helped me boost my business to the next level, want more concept and ideas read the book, but if you really want to well in sales and marketing blue print road to success, visit [...]for more details

Great book nice subject.