HOW TO ACHIEVE THE PERFECT SHAVE, SHAVING TIPS FOR MEN: 1. The beard needs to be lubricated to protect from irritation and razor burn. Start by massaging a small amount of pre-shave oil into the area before wrapping a hot towel, or face cloth soaked in warm water, around the face, pressing down for 20-30 seconds to open pores. 2. A shaving brush is the best option for creating lather as it lifts bristles away from the face. Press the brush in warm water before use, take out and remove excess water before lightly covering in shaving cream. Apply to the face in a circular motion to create a rich, creamy lather - this will push the bristles up and away from the face for a closer, smoother shave. This action will exfoliate the skin and reduce blemishes, removing dead skin cells to give a healthy, razor burn free complexion. 3. You should always shave with the grain else you risk causing irritation. You should also remember to let the cut throat, straight edge razor do the work: stretch the skin and press lightly with the razor to achieve the best results. Wrap a cold towel around the face to close pores. 4. Run an alum block under cold water before applying to the face. The potassium stone will disinfect the shaved area. As shaving removes up to two layers of skin it is vital to restore moisture; massaging a moisturising cream into the area will help maintain a youthful appearance and leave the face soft and supple
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