🍫 Elevate your snack game with guilt-free, award-winning vegan luxury!
ETHICALLY CRAFTED - Responsibly sourced with zero child, slave, or animal labor—indulge guilt-free and conscious.
PURE PERUVIAN POWER - Crafted from premium 100% Peruvian Criollo beans for an unmatched rich, creamy flavor.
PORTION PERFECT PACKS - 10g mini-bars designed for on-the-go convenience—ideal for lunchboxes, handbags, or quick cravings.
ALLERGY SAFE INDULGENCE - Free from dairy, nuts, gluten, and plastic—safe for sensitive and health-conscious snackers.
AWARD WINNING EXCELLENCE - Recognized for superior taste and quality, making it the must-have vegan chocolate for tastemakers.
PLAYin CHOC JustChoc is an award-winning, organic vegan chocolate bar made from 100% Peruvian Criollo cacao. It’s dairy-free, allergen-free, and ethically sourced, packaged in convenient 10g mini-bars perfect for on-the-go indulgence or gifting. Crafted in London, this creamy, rich chocolate offers a premium, guilt-free treat tailored for health-conscious, socially responsible millennials.
Specifications
Package Dimensions
14.6 x 6.2 x 1.6 cm; 60 g
Product Name
Chocolate
Allergen Information
Contains: Dairy Free
Units
60.0 gram(s)
Serving Recommendation
2 pieces
Manufacturer contact
Playin Choc Ltd., Unit 12, Trade City Business Park, Cowley Mill Road, Uxbridge UB8 2DB, United Kingdom.
Brand
PLAYin CHOC
Format
Bar
Region Produced In
London, England
Speciality
Organic, Vegan and Dairy Free
Manufacturer
PLAYin CHOC
Serving Size
100 gravity
Energy (kJ)
2545.00 kJ
Energy (kcal)
608.26 kcal
- Saturates
33.8 g
- Sugars
35.7 g
Fibre
5.79 g
Protein
4.2 g
Have a Question? See What Others Asked
What percentage cocoa is the dark variety?
How many calories is a bar?
Reviews
4.4
All from verified purchases
A**O
Amazing
One of the best vegan chocolate I've ever tasted. Individually wrapped in compostable wrapping. Organic, great quality and not overly sweet. Impossible to eat just one piece. Very nice texture. Makes a nice gift too. Bit pricey but worth it. Highly recommended product.
A**O
Pricey but extremely tasty
Very tasty little bar of chocolate. It's literally little as it contains only tree pieces. Also, it's pricey for the quantity, but the taste is rewarding a lot. So, if you are not like a cookie monster these little one will make you feel happy.What else, I am confused about the film as I don't trust it is not a kind of plastic while on the outer packaging the company is convincing about zero plastic. It's looking like plastic, sounds like plastic and feels like plastic.
M**K
UNIQUELY DELICIOUS vegan chocolate...
This is my current favourite dairy-free chocolate obsession! It’s ethically sourced, organic vegan chocolate and the packaging is neat and fully recyclable. In the 30g boxes, you get 3 individual packets (each containing 2x 5g chunks) so they’re great for portion control and easy to pop into a lunchbox.Now, as far as flavour goes, I can honestly say the chocolate tastes completely unique and I haven’t encountered anything exactly like it before (Ombar 55% would be the closest I can think of in terms of flavour but even then it’s a distant cousin). It’s notably creamy chocolate blended with the distinctive taste of coconut sugar so there's lots of depth in the mellow sweetness (and it doesn’t taste at all like actual coconuts btw) I really like it!It’s not a direct milk chocolate replacement but it's unique in flavour and the thick chunks feel indulgent; the softer texture is also one you can really take pleasure biting into - and it has that much desired melt-in-the-mouth creamy quality too. Really very good - and a rather superior vegan chocolate offering.
R**
Very tasty, too expensive
The chocolate is very creamy and tasty, however not worth the price on my opinion as bars are very small.
J**T
For a "green" company, they seriously need to look at their chocolate to painting ratio.
All the other reviews here are right about the packaging to chocolate ratio. It's disappointing, three little squares and a load of plastic and cardboard. Why wrap it twice??Other than that the taste is OK. There are better vegan chocolates out there that are both green and not excessively packaged.
P**Y
Great creamy vegan chocolate
I loved it came in cardboard and each chocolate was wrapped in compostable film so you didn't have to eat all of it at once. It had great taste. Not at all like the vegan dark chocolate or milk chocolate. It's the best vegan chocolate I've tasted and I will be buying and stocking up some for Christmas
C**S
Deeeeeeeelicious!
Doing Veganuary this year and all great apart from cheese and chocolate - IMO the two foods that are really hard to do well vegan. But oh my goodness - that was until I bought a bar of the PLAYin Choc milk! So flavoursome and creamy with a real cacao kick that isn't bitter. Smooth and delicious. And ticks all the other boxes too: sustainably sourced and no plastic wrapping. Even lovely design on the outer wrapping. VERY impressed. It's a bit on the expensive side for just 60g. But I'm weighing that all up knowing that most chocolate is only cheaper because the the cocoa farmers are getting ripped off, so it's better to pay more and know the producers are receiving a fairer price AND there's no child or animal labour involved either. It can be my occasional treat! Highly recommend.
M**T
The BEST
The BEST organic raw cacao chocolate with simple ingredients we’ve found thus far!! So creamy and delicious, and tastes like how chocolate should be, can’t go wrong, just order it ‼️🤩
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Zainab N.
Fantastic and great service. Shipping was faster than expected.
1 week ago
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
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Impossible to eat just one piece. Very nice texture. Makes a nice gift too. Bit pricey but worth it. Highly recommended product."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***O"},"datePublished":"25 February 2025","name":"Pricey but extremely tasty","reviewBody":"Very tasty little bar of chocolate. It's literally little as it contains only tree pieces. Also, it's pricey for the quantity, but the taste is rewarding a lot. So, if you are not like a cookie monster these little one will make you feel happy.What else, I am confused about the film as I don't trust it is not a kind of plastic while on the outer packaging the company is convincing about zero plastic. It's looking like plastic, sounds like plastic and feels like plastic."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***K"},"datePublished":"20 February 2023","name":"UNIQUELY DELICIOUS vegan chocolate...","reviewBody":"This is my current favourite dairy-free chocolate obsession! It’s ethically sourced, organic vegan chocolate and the packaging is neat and fully recyclable. In the 30g boxes, you get 3 individual packets (each containing 2x 5g chunks) so they’re great for portion control and easy to pop into a lunchbox.Now, as far as flavour goes, I can honestly say the chocolate tastes completely unique and I haven’t encountered anything exactly like it before (Ombar 55% would be the closest I can think of in terms of flavour but even then it’s a distant cousin). It’s notably creamy chocolate blended with the distinctive taste of coconut sugar so there's lots of depth in the mellow sweetness (and it doesn’t taste at all like actual coconuts btw) I really like it!It’s not a direct milk chocolate replacement but it's unique in flavour and the thick chunks feel indulgent; the softer texture is also one you can really take pleasure biting into - and it has that much desired melt-in-the-mouth creamy quality too. Really very good - and a rather superior vegan chocolate offering."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"R*** "},"datePublished":"31 March 2024","name":"Very tasty, too expensive","reviewBody":"The chocolate is very creamy and tasty, however not worth the price on my opinion as bars are very small."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"J***T"},"datePublished":"9 April 2024","name":"For a \"green\" company, they seriously need to look at their chocolate to painting ratio.","reviewBody":"All the other reviews here are right about the packaging to chocolate ratio. It's disappointing, three little squares and a load of plastic and cardboard. Why wrap it twice??Other than that the taste is OK. There are better vegan chocolates out there that are both green and not excessively packaged."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***Y"},"datePublished":"27 October 2024","name":"Great creamy vegan chocolate","reviewBody":"I loved it came in cardboard and each chocolate was wrapped in compostable film so you didn't have to eat all of it at once. It had great taste. Not at all like the vegan dark chocolate or milk chocolate. It's the best vegan chocolate I've tasted and I will be buying and stocking up some for Christmas"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***S"},"datePublished":"25 January 2023","name":"Deeeeeeeelicious!","reviewBody":"Doing Veganuary this year and all great apart from cheese and chocolate - IMO the two foods that are really hard to do well vegan. But oh my goodness - that was until I bought a bar of the PLAYin Choc milk! So flavoursome and creamy with a real cacao kick that isn't bitter. Smooth and delicious. And ticks all the other boxes too: sustainably sourced and no plastic wrapping. Even lovely design on the outer wrapping. VERY impressed. It's a bit on the expensive side for just 60g. But I'm weighing that all up knowing that most chocolate is only cheaper because the the cocoa farmers are getting ripped off, so it's better to pay more and know the producers are receiving a fairer price AND there's no child or animal labour involved either. It can be my occasional treat! Highly recommend."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***T"},"datePublished":"30 August 2024","name":"The BEST","reviewBody":"The BEST organic raw cacao chocolate with simple ingredients we’ve found thus far!! So creamy and delicious, and tastes like how chocolate should be, can’t go wrong, just order it ‼️🤩"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What percentage cocoa is the dark variety?","acceptedAnswer":{"@type":"Answer","text":"It says 70% cocoa solids on the box, for the dark choc! (And 53% for the milk choc version)"}},{"@type":"Question","name":"How many calories is a bar?","acceptedAnswer":{"@type":"Answer","text":"For the milk version, the 30g bars are 183 calories and the 100g bars are 614 calories... All the bars are packaged in 10g packets though so they are 61 calories each."}}]}]}