Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications Paperback – October 28, 2017

This book gives a good insight to people not only interested in marketing VR/AR but also for your every joe in how VE/AR is evolving

I highly recommend this book! Though VR/AR tech has been around for a while, marketing plans have only begun to emerge as consumer and enterprise applications continue to broaden. Thus, there are few books out there that even touch on the subject of marketing for VR/AR. Now is the time to begin planning your strategy, regardless of your vertical, and this book is an excellent and meaty introduction!It must be said that this isn’t about marketing VR/AR as a Gaming platform. It is about a richer diversity of content than that. This book will help you grasp VR/AR as an experience. As storytelling, or even better, the emerging term: storyliving.This about VR/AR has a way to enhance your brand. It’s about engaging consumers in a much deeper, immersive, and far more engaging way than you can with traditional strategies and platforms such as broadcasting.If you are holding back because you are concerned that VR/AR may not apply to your brand because you are not in the gaming industry, read this book. VR/AR is indiscriminate. Because VR/AR possesses the power to Entertain, Explain and Train. That applies to any industry.Perhaps you are holding back because, although you are convinced that VR/AR can be a game changer for your business, you don’t know how to even wrap your head around how. This book, will contextualize VR/AR in a marketing and advertising space for different verticals with excellent examples from real life. It will help get you there.Sounds great right? Seriously, this book is packed with substance, intelligence, forward thinking, and experience, all while being totally accessible. No techie jargon. Just straight, thoughtful, useful, insightful, valuable talk.Can’t recommend it enough folks. :)

I grabbed this to help prepare for a work presentation about incorporating AR/VR into our marketing efforts and it was awesome. It helped break down complex ideas into simple terms and helped me come off like a boss! I highly recommend this book.

Short, to the point, smart read for anyone learning about the space. The authors mix education and application in a clever way, especially give the nascent nature of XR. Will keep as a resource for sure.

Excellent book! The authors provide an introduction to new technologies: virtual reality and augmented reality. From history to strategies about branding, promoting, expanding, and creating new ways of positioning your business to innovation. The approaches work for different types of marketing, for-profit, non-profit, and education.

This book is concise and easy to follow. From the history of VR/AR to present day applications, you have put together a guide to help marketers explore the new realities! Thank you Cathy Hackl and Samantha Wolfe.

Well written and comprehensive book about a completely new area. These authors clearly know their stuff - I've now followed both of them on social media, and am hoping they write a sequel.

Fantastic book for being so small! Loved it!

Ideal para iniciarse en el mundo de la realidad aumentada desde la perspectiva del marketing

Really interested as a researcher and practitioner. Great content to share with my students. Great resources and case studies. A+

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