IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara – Buildable Lash Volume with Collagen, Biotin & Peptides – Lifting & Curling Formula – Suitable for Sensitive Eyes

People ask me if I have fake eyelashes when I wear this. I honestly don't see much of a difference between this and my fake eyelashes. It makes your natural long, voluminous but natural. It lasts all day and doesn't budge, even in the pool or after crying! It's truly my favorite -- I give it away in gift baskets for friends and family. And the package is thick and quality.

I love this mascara! It gives my lashes amazing volume and length with just one coat. The black pigment is super bold, and it lasts all day without flaking. It can get a little clumpy if you layer too much, but it's still my absolute favorite!

This gives my short, straight lashes the length and volume that they need to really stand out. I use a lash curler prior, and use two thin coats on each set of lashes. No smearing, flaking, stays on all day (most mascara that I have used has eventually rubbed off). If you're looking for the go-to mascara, this is IT!

Really good mascara-dark, lengthening, volumizing, etc. The only bad thing I can say about it, is that it clumps up a little more than I like and that, eventually crumbles off onto your under eye or face. It doesn’t does this all the time, but after a few weeks of using it, it started. Reminds me of how Better than Sex mascara does! For the price of either, not worth it but if it’s a good deal, I’d pick this one for sure!

I love this mascara. I used to use L’Oreal volumizing but it got to where it would clump very bad and dry out too soon. I am super happy I found this brand. No clumping and I love the wand as well.

Love this mascara. Goes on easily and doesn’t clump.

I really like this product the first few times I used it. It really gave volume didn’t clump smudge or flake all day. after the first few times of using it, it began to clump and it hasn’t been the same. It does flake by the end of the day as well and it does not hold up at all if it gets wet. I got this on a great deal on Amazon prime day, but will not be repurchasing.

This is my favorite mascara! And that says a lot considering how frequently I wear makeup and how often I try different brands. This product gives my lashes great lift and volume and stands the HD on camera test. I work as a television news anchor and this brand is great for wearing on camera.