EASY APPLICATION - Cream format ensures a mess-free, salon-quality experience at home.
NOURISHING FORMULA - Enriched with pro-collagen and pro-ceramide for revitalized hair.
TOTAL GREY COVERAGE - Achieve 100% grey coverage for a youthful appearance.
TRANSFORM YOUR LOOK - Experience a stunning, luminous color that turns heads.
SMOOTH SHINY FINISH - Enjoy hair that feels replenished, smooth, and full of body.
L'Oreal Excellence Age Perfect 8.31 Pure Beige Blonde Hair Dye is a premium hair color solution designed for mature hair. This cream formula offers 100% grey coverage while enriching your locks with pro-collagen and pro-ceramide, ensuring a luminous, revitalized finish. Weighing 272g, it promises a salon-quality experience right at home.
Specifications
Weight
272 g
Units
1 count
Manufacturer contact
L'Oréal Paris, London, W6 8AZ.
Country of origin
GREAT BRITAIN
Brand
L'ORÉAL
Format
Cream
Have a Question? See What Others Asked
will it cover white hair
Is this item ppd free as I had a reaction to my usual hair dye recently?
Do you use on dry hair?
Does it go on red hair
Reviews
4.4
All from verified purchases
Y**E
It must be L’Oreal every time. Anything else just won’t do.
I have been using L’Oreal hair products for as long as I can remember. I’m almost 83 years old and still get good comments on my hair. The Beige Blonde is perfect for me.The only thing I wasn’t happy with this time around was that I had to order online as I couldn’t find the shade I love in the shops. Even Boots the Chemist hadn’t got it .But never mind I’m happy that you sorted me out online …. Thankyou.
A**R
love the colour
lover the colour
T**J
Great colour
Great colour but didn’t cover all grey. I noticed before I’d opened the box that there were marks on the box which looked like Someone had already opened it. When I opened it the conditioner was missing from the box.
M**G
Brilliant
Great
A**T
Darker than the box but nice colour and fade
I chose 6.03 because I wanted my previously coloured (light strawberry blonde) to look more like my natural colour. Most other "brown" home colouring kits I've tried in the past will come out so dark I may as well buy black. This one won't, it's just what I wanted.It's a nice shade of light brown with a subtle golden glow in the sun. I have waited 3 months between re-colouring to give my hair some much needed TLC and the colour did fade ending up looking like what's shown on the box which was nice.My hair isn't fully grey yet but I do have some silver strands which came out looking like the guide on the box so I imagine if your hair is completely grey it will give you a good idea of what it'll look like.Application was easy and there was no dripping and no itching, burning or tingling. Which I've had in the past after a clear patch test.It rinses out easy with lukewarm water. I find the typical hair colourant smell hangs around until after my first wash after colouring my hair but it's nowhere near as strong as some other brands I have tried.My hair feels soft, has a nice shine and doesn't feel dry or damaged.I will buy this shade again.
M**.
GREAT PRODUCT
Does a perfect job for covering grey, I save so much money by using it at home, rather than going to a hairdresser.
C**
Useless
Did not cover greys or change hair color the slightest bit waste of money
S**N
Quality
Does the job
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Anita G.
Good experience, but the tracking updates could be better.
2 months ago
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
{ 1. Protect skin and clothes from staining. 2. Mix the colorant and developer crèmes. 3. Apply the mixture to dry and clean hair, starting from the roots. 4. Leave the mixture on for the recommended time. 5. Rinse and apply the conditioning balm. }
Box Contains
1 x L'Oreal Paris Excellence Age Perfect 8.31 Pure Beige Blonde
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I’m almost 83 years old and still get good comments on my hair. The Beige Blonde is perfect for me.The only thing I wasn’t happy with this time around was that I had to order online as I couldn’t find the shade I love in the shops. Even Boots the Chemist hadn’t got it .But never mind I’m happy that you sorted me out online …. Thankyou."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"18 December 2024","name":"love the colour","reviewBody":"lover the colour"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"T***J"},"datePublished":"5 January 2025","name":"Great colour","reviewBody":"Great colour but didn’t cover all grey. I noticed before I’d opened the box that there were marks on the box which looked like Someone had already opened it. When I opened it the conditioner was missing from the box."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***G"},"datePublished":"16 November 2024","name":"Brilliant","reviewBody":"Great"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***T"},"datePublished":"25 February 2018","name":"Darker than the box but nice colour and fade","reviewBody":"I chose 6.03 because I wanted my previously coloured (light strawberry blonde) to look more like my natural colour. Most other \"brown\" home colouring kits I've tried in the past will come out so dark I may as well buy black. This one won't, it's just what I wanted.It's a nice shade of light brown with a subtle golden glow in the sun. I have waited 3 months between re-colouring to give my hair some much needed TLC and the colour did fade ending up looking like what's shown on the box which was nice.My hair isn't fully grey yet but I do have some silver strands which came out looking like the guide on the box so I imagine if your hair is completely grey it will give you a good idea of what it'll look like.Application was easy and there was no dripping and no itching, burning or tingling. Which I've had in the past after a clear patch test.It rinses out easy with lukewarm water. I find the typical hair colourant smell hangs around until after my first wash after colouring my hair but it's nowhere near as strong as some other brands I have tried.My hair feels soft, has a nice shine and doesn't feel dry or damaged.I will buy this shade again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***."},"datePublished":"18 July 2024","name":"GREAT PRODUCT","reviewBody":"Does a perfect job for covering grey, I save so much money by using it at home, rather than going to a hairdresser."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"C*** "},"datePublished":"7 June 2024","name":"Useless","reviewBody":"Did not cover greys or change hair color the slightest bit waste of money"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***N"},"datePublished":"18 July 2024","name":"Quality","reviewBody":"Does the job"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.375,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"will it cover white hair","acceptedAnswer":{"@type":"Answer","text":"It covers my grey/white hair brilliantly."}},{"@type":"Question","name":"Is this item ppd free as I had a reaction to my usual hair dye recently?","acceptedAnswer":{"@type":"Answer","text":"Unsure but covered my grey really well"}},{"@type":"Question","name":"Do you use on dry hair?","acceptedAnswer":{"@type":"Answer","text":"dry hair . i always wash my hair the day before i want to colour it . this is the best way i found . it’s an excellent product . i have got white silver hair and it can be quite dry . this product is also a great conditioner ."}},{"@type":"Question","name":"Does it go on red hair","acceptedAnswer":{"@type":"Answer","text":"I cant answer that question as I have blonde hair - what I can tell you is that its not the colour advertised - Ive had it twice ,and emailed the seller to no avail - it isnt the colour advertised - its just blonde"}}]}]}
