Steve Jobs Paperback – October 5, 2021

Below are key excerpts from the book that I found particularly insightful:1- "I always thought of myself as a humanities person as a kid, but I liked electronics," he said. "Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do." It was as if he were suggesting themes for his biography (and in this instance, at least, the theme turned out to be valid). The creativity that can occur where both the humanities and the sciences combine in one strong personality was the topic that most interested me in my biographies of Franklin and Einstein, and I believe that it will be a key to creating innovative economies in the twenty-first century."2- "His wife also did not request restrictions or control, nor did she ask to see in advance what I would publish. In fact she strongly encouraged me to be honest about his failings as well as his strengths. She is one of the smartest and most grounded people I have ever met. "There are parts of his life and personality that are extremely messy. and that's the truth," she told me early on. "You shouldn't whitewash it. He's good at spin, but he also has a remarkable story, and I'd like to see that it's all told truthfully" I leave it to the reader to assess whether I have succeeded in this mission. I'm sure there are players in this drama who will remember some of the events differently or think that I sometimes got trapped in Jobs's distortion field."3- "Jobs said that his appreciation for Eichler homes instilled in him a passion for making nicely designed products for the mass market. I Jove it when you can bring really great design and simple capability to something that doesn't cost much," he said as he pointed out the clean elegance of the houses. "It was the original vision for Apple. That's what we tried to do with the first Mac. That's what we did with the iPod.""4- "The Blue Box adventure established a template for a partnership that would soon be born. Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away. and Jobs would figure out how to make it user-friendly, put it together in a package, market it, and make a few bucks."5- "Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work."6- "Jobs is a complex person, he said, and being manipulative is just the darker facet of the traits that make him successful. Wozniak would never have been that way, but as he points out, he also could never have built Apple. "I would rather let it pass," he said when I pressed the point. "It's not something I want to judge Steve by.""7- "Apple. It was a smart choice. The word instantly signaled friendliness and simplicity. It managed to be both slightly off-beat and as normal as a slice of pie. There was a whiff of counterculture, back-to-nature earthiness to it, yet nothing could be more American. And the two words together—Apple Computer—provided an amusing disjuncture. "8- "Jobs's father had once taught him that a drive for perfection meant caring about the craftsmanship even of the parts unseen. Jobs applied that to the layout of the circuit board inside the Apple II. He rejected the initial design because the lines were not straight enough. This passion for perfection led him to indulge his instinct to control. Most hackers and hobbyists liked to customize, modify, and jack various things into their computers. To Jobs, this was a threat to a seamless end-to-end user experience."9- "Markkula would become a father figure to Jobs. Like Jobs's adoptive father, he would indulge Jobs's strong will, and like his biological father, he would end up abandoning him. "Markkula was as much a father-son relationship as Steve ever had," said the venture capitalist Arthur Rock. He began to teach Jobs about marketing and sales. "Mike really took me under his wing," Jobs recalled. "His values were much aligned with mine. He emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.""10- "Was Jobs's unfiltered behavior caused by a lack of emotional sensitivity? No. Almost the opposite. He was very emotionally attuned. able to read people and know their psychological strengths and vulnerabilities. He could stun an unsuspecting: victim with an emotional towel-snap, perfectly aimed. He intuitively knew when someone was faking it or truly knew something. This made him masterful at cajoling, stroking, persuading, flattering, and intimidating people."11- "But even though Jobs's style could be demoralizing, it could also be oddly inspiring. It infused Apple employees with an abiding passion to create groundbreaking products and a belief that they could accomplish what seemed impossible."12- "The best products, he believed, were "whole widgets" that were designed end-to-end, with the software closely tailored to the hardware and vice versa. This is what would distinguish the Macintosh, which had an operating system that worked only on its own hardware, from the environment that Microsoft was creating, in which its operating system could be used on hardware made by many different companies."13- "Their differences in personality and character would lead them to opposite sides of what would become the fundamental divide in the digital age. Jobs was a perfectionist who craved control and indulged in the uncompromising temperament of an artist; he and Apple became the exemplars of a digital strategy that tightly integrated hardware. software, and content into a seamless package. Gates was a smart, calculating, and pragmatic analyst of business and technology; he was )pen to licensing Microsoft's operating system and software to a variety of manufacturers."14- "I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'U always come back. If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times. artists have to say. "Bye. I have to go now. I'm going crazy and I'm getting out of here." And they go and hibernate somewhere. Maybe later they re-emerge a little differently."15- "Jobs sometimes avoided the truth. Helmut Sonnenfeldt once said of Henry Kissinger, "He lies not because it's in his interest. he lies because it's in his nature." It was in Jobs's nature to mislead or be secretive when he felt it was warranted. But he also indulged in being brutally honest at times, telling the truths that most of us sugarcoat or suppress. Both the dissembling and the truth-telling were simply different aspects of his Nietzschean attitude that ordinary rules didn't apply to him."16- "For all of his willfulness and insatiable desire to control things. Jobs was indecisive and reticent when he felt unsure about something. He craved perfection, and he was not always good at figuring out how to settle for something less. He did not like to wrestle with complexity or make accommodations. This was true in products, design, and furnishings for the house. It was also true when it came to personal for the house. It was also true when it came to personal commitments. If he knew for sure a course of action was right. he was unstoppable. But if he had doubts, he sometimes withdrew, preferring not to think about things that did not perfectly suit him."17- "Ever since he left the apple commune, Jobs had defined himself and by extension Apple, as a child of the counterculture. In ads such as "Think Different" and "1984," he positioned the Apple brand so that it reaffirmed his own rebel streak, even after he became a billionaire, and it allowed other baby boomers and their kids to do the same. "From when I first met him as a young guy, he's had the greatest of the impact he wants his brand to have on people," said Clow. Very few other companies or corporate leaders—perhaps none— could have gotten away with the brilliant audacity of associating their brand with Gandhi, Einstein, Picasso, and the Dalai Lama. Jobs was able to encourage people to define themselves as anti-corporate, creative. innovative rebels simply by the computer they used. "Steve created the only lifestyle brand in the tech industry," Larry Ellison said. "There are cars people are proud to have—Porsche, Ferrari, Prius—because what I drive says something about me. People feel the same way about an Apple product."18- "One of his motivating passions was to build a lasting company. At age twelve, when he got a summer job at Hewlett-Packard, he learned that a properly run company could spawn innovation far more than any single creative individual. "I discovered that the best innovation is sometimes the company, the way you organize a company," he recalled. "The whole notion of how you build a company is fascinating. When I got the chance to come back to Apple, I realized that I would be useless without the company, and that's why I decided to stay and rebuild it."19- "Why do we assume that simple is good? Because with physical products. we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a -visual style. It's not just minimalism or the absence of clutter. X involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential."20- "Despite his autocratic nature—he never worshiped at the altar of consensus—Jobs worked hard to foster a culture of collaboration at Apple. Many companies pride themselves on having few meetings. Jobs had many."21- ""From the earliest days at Apple, I realized that we thrived when we created intellectual property. If people copied or stole our software, we'd be out of business. If it weren't protected, there'd be no incentive for us to make new software or product designs. If protection of intellectual property begins to disappear, creative companies will disappear or never get Started. But there's a simpler reason: It's wrong to steal. It hurts other people. And it hurts your own character." He knew, however, that the best way to stop piracy—in fact the only way—was to offer an alternative that was more attractive than the brain-dead services that music companies were concocting."22- "But Sony couldn't. It had pioneered portable music with the Walkman, it had a great record company, and it had a long history of making beautiful consumer devices. It had all of the assets to compete with Jobs's Strategy of integration of hardware, software, devices, and content sales. Why did it fail? Partly because it was a company, like AOL Time Warner that was organized into divisions (that word itself was ominous) with their own bottom lines; the goal of achieving synergy in such companies by prodding the divisions to work together was usually elusive. Jobs did not organize Apple into semi-autonomous divisions; he closely controlled all of his teams and pushed them to work as one cohesive and flexible company, with one profit-and-loss bottom fine. "We don't have 'divisions' with their own P&L," said Tim Cook. "We run one P&L for the company.""23- "Despite being- a denizen of the digital world, or maybe because he knew all too well its isolating potential, Jobs was a strong believer in face-to-face meetings. "There's a temptation in our networked age to think that ideas can be developed by email and iChat," he said. "That's crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they're doing, you say 'Wow,' and soon you're cooking up all sorts of ideas." So he had the Pixar building- designed to promote encounters and unplanned collaborations. "If a building doesn't encourage that, you'll lose a lot of innovation and the magic that's sparked by serendipity," he said. "So we designed the building to make people get out of their offices and mingle in the central atrium with people they might not otherwise see.""24- "Jobs insisted that Apple focus on just two or three priorities at a time. "There is no one better at turning off the noise that is going on around him," Cook said. "That allows him to focus on a few things and say no to many things. Few people are really good at that." In order to institutionalize the lessons that he and his team were learning. Jobs started an in-house center called Apple University. He hired Joel Podolny, who was dean of the Yale School of Management, to compile a series of case studies analyzing important decisions the company had made, including the switch to the Intel microprocessor and the decision to open the Apple Stores. Top executives spent time teaching the cases to new employees, so that the Apple style of decision making would be embedded in the culture."25- ""Steve has a particular way that he wants to run Apple, and it's the same as it was twenty years ago, which is that Apple is a brilliant innovator of closed systems." Schmidt later told me. "They don't want people to be on their platform without permission. The benefits of a closed platform is control. But Google has a specific belief that open is the better approach, because it leads to more options and competition and consumer choice.""26- "The nasty edge to his personality was not necessary. It hindered him more than it helped him. But it did, at times, serve a purpose. Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. Dozens of the colleagues whom Jobs most abused ended their litany of horror stories by saying that he got them to do things they never dreamed possible. And he created a corporation crammed with A players."27- "The saga of Steve Jobs is the Silicon Valley creation myth writ large: launching a start-up in his parents' garage and building it into the world's most valuable company. He didn't invent many things outright. but he was a master at putting together ideas, art, and technology in ways that invented the feature. He designed the Mac after appreciating the power of graphical interfaces in a way that Xerox was unable to do. and he created the iPod after grasping the joy of having a thousand in your pocket in a way that Sony, which had all the assets and heritage, never could accomplish. Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly. As a result he launched a series of products over three decades that transformed whole industries..."28- "Was he smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power. Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead. Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world's most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now. the company that thrives best at the intersection of artistry and technology."

In 42 chapters narrated through 573 pages, master biographer Walter Isaacson has done an extraordinary job of chronicling the life of a man that probably lived 5 lifetimes in one all too brief 56 years. Remember that Steve Jobs picked Isaacson to write this masterpiece, as early as 2004 when it was the very private head of Apple that called the author while the author was head of the famous Aspen Institute. Isaacson resisted at first. One reason was that Jobs was still alive, and in the prime of his productivity. The author thought it would be a good idea 20 years down the road. Jobs being intensely private did not share the recently received news of cancer.It would be 2009, five years later when Isaacson would be talking with Jobs' wife Laurene Powell and she would tell him that you really should write this book. The author would then receive a call that same year on New Year's Eve day from Jobs and once again the issue was raised. Finally, Jobs being persuasive told the author that he the writer would have complete editorial control. Jobs did not even want to read the draft when it was done. He would encourage all his associates, friends, and even those antagonistic to him to be completely candid and open with Isaacson. Ultimately the only objection Jobs would raise was to the photograph that the publisher came up with for the cover. In the end, Jobs got the cover he thought was more appropriate and who could begrudge him that.If the reader has read any of the author's previous works dealing with Einstein, Ben Franklin, or Henry Kissinger, you will recognize that he is methodical, thorough, and very demanding in his choice of language, and what he presents as facts. In the case of Steve Jobs he conducted 40 interviews over 2 years, plus over 100 interactions with friends, adversaries, family members, and colleagues. The book bears witness to the thoroughness of the author's technique.What the Book is Telling the ReaderThis is very simply the story of a boy or was abandoned by his birth parents, raised by loving and caring adoptive parents, and went on in spite of the demons that accompanied him throughout his life to change the world on his own terms in a positive fashion. What a wonderful legacy to leave the world with. He demonstrated to humanity that regardless of how you come onto this planet, you can choose to have your own impact. You do not have to accept what is. Everything originates with an internalized idea or fantasy, and then from there it is the reader's choice as to whether to process it into a reality, and Jobs created many realities.In every book, there is that one page, or paragraph, sometimes just a sentence or even a phrase that is MAGICAL, that makes the entire book worth reading. For some readers it will be in the title of Chapter 11, which is called The Reality Distortion Field. What Jobs has created in this tight short, but priceless phrase is that there is always reality, what truly is. In the minds however are prejudices or distortions, or sometimes delete other truths. What this means is that in the end, each reader, each inventory has their own version of reality. Although this individually created reality is not the reality that everyone shares, it is still reality to that individual person. This is the Reality Distortion Field, and it well might be the most amazing concept in the book and could well change your understanding of how to change your own world. The reader might consider reading Chapter 11 thoroughly.After reading the book, the question arises whether there was anyone else like him past or present. In the last 100 years or so you have had other inventors like Thomas Edison, Nikolai Tesla, and more recently Edwin Land of Polaroid (the instant processing camera). When you read the Isaacson book, Jobs specifically mentions that Edwin Land was a childhood hero of his. What develops out of this is that even the masters have masters. It is understood that none of us do it alone. Steve Jobs shows us how to achieve something truly worthwhile, and his biography is a guidebook to the useful life. Like others who have stood On the Shoulders of Giants (OTSOG), Jobs took us to new heights as a civilization. Throughout the book is his continual embrace of the technology of the moment, combining it with art, humanity, and engineering prowess to bring about a whole new way of living and interacting while touching hundreds of millions of people and then the whole planet.He did something so strange, so unique by re-inventing Apple after the success of the personal computer. Once a company leads a revolution as did Apple back in the 1980's, never, ever does the same corporation lead another revolution again. This is precisely what Steve Jobs did. He led several more business revolutions. Whether it was music, or movie pictures, or Tablet, even the cell phone, if he embraced the technology, he changed it, and by changing it he changed civilization and life on the planet. Just look at the six industries that the book points out that he revolutionized:* Movies with PIXAR* Music* The Phone itself* Tablet Computing* Digital Publishing* Retail StoresAll the time he is being driven by demons, by a past that haunts him, by a father that disavowed him, by business failures including betrayal by his handpicked CEO at Apple who then proceeds to force an unwilling Jobs out of Apple. In spite of the demons, the hardship, the failures, Jobs builds a life, an unbelievable life based on inventiveness, imagination, and sustained innovation or as he states in the book; he built my life around the intersection of science and the humanities. Many others have done this successfully in the last century, in their minds only. Only Jobs was able to bring these thoughts, dreams, and images into a physically reality with the creation of computers, phones, musical machines, and movies that revolutionized how the reader look at things, how people hear them, and feel them.PIXAR is a case in point. As explained by Isaacson, George Lucas owned PIXAR. A potential divorce settlement forced Lucas to sell off a great deal of his ownership it to Jobs for $10 million, $5 million of which was for capital. Disney was offered the deal first, and walked away without even taking a real look. Jobs recognized the new reality of PIXAR immediately and wrote a check buying it for what amounted to peanuts.Less than a decade later, Jobs would sell his ownership to Disney for billions of dollars, making perhaps 500 times on his investment to the same guys who passed the first time. This man was not motivated by money (even though he was an excellent businessman), but by creation, that is clear. The active process of invention is what moved him. In the book he says that Apple does no market research, for he creates for people what they want before they even realize what they want. They only realize it when they see it, after he has created it. How neat is that?CONCLUSION:In the very beginning of the book in the Table of Contents, Isaacson demonstrates that he has put together a very special book. The author would give a title to each chapter that would be short and to the point, but then he would add a scripted phrase. As examples:Chapter 1: Childhood: Abandoned and ChosenChapter 2: Odd Couple: The Two Steve'sChapter 3: The Dropout: Turn On, Tune InThe chapter titles demonstrated so much thought and brilliance, and appropriateness for the topic covered that Isaacson demonstrates that he had spent enormous amounts of time covering every base, making sure that he had his subject down pat. In reading this book, the reader learns more than about the life of an extraordinary man, for there are many extraordinary men and women. You have the story of an entire revolution, the last 30 or 40 years of Silicon Valley are covered here. What made America the tech leader of the world, the envy of the earth is covered here? Focusing, and executing, and simply getting things done is covered here.Perhaps more importantly than anything else, Jobs and this book is a testament to every human being's struggle to become. To fulfill the individual and unique destiny's each person has, regardless of how much time that person is allotted to fulfill them. In the case of Steve Jobs, it was much too short, but then there is still time for the rest of us. Thank you for reading this review, and do please give yourself the chance to read this remarkable book by a remarkable author about a man who gave his all, and then kept coming back to give more, profoundly shaping and reshaping the way humans think and act, and live our lives.Richard Stoyeck

I loved this book. I was never interested in Apple products. I had several college friends that became school teachers and Apple was all they could talk about. For some reason, that turned me off. I have found out recently that I was not alone in this assessment. I bought my first “IBM Compatible” computer around 1985. Over the years I had several Dell computers using Windows and Microsoft Word, Excel, Access Database, Quicken, etc. I also used this type of hardware and software at work. I had an Android phone which I hated. In 2008 I discovered the iPod. OMG, loved it. In 2019 my iPod was dead, my Canon camera was awful and I hated the Android phone. I walked in to AT&T and walked out with the iPhone XR which blew me away. Three devices in one. Great music, a great phone and a camera. In 2021 I had a Samsung Tablet that started to act up. I went for the iPad Mini. No comparison to Samsung. In 2022, my Dell desktop was 5 years old. I decided to make a huge leap and go for an iMac. The transition from Windows and Microsoft to Apple wasn’t exactly a piece of cake but, thanks to hours of YouTube Videos, I made it. I’m never going back. Three devices that all sync with each other. Documents in iCloud. If you’re an Apple user, you know what I mean. If you’re not an Apple user, you don’t know what you’re missing. So, back to this book review: it was fascinating to read about the development of all of these devices. I knew a little about Steve Jobs, but this book really goes in to the detail about his life and this company. He was a very complicated genius. He truly did change the world and Walter Isaacson did a fabulous job telling his complicated story.

Excellent writing. Thoroughly enjoyed it. It is a must read for everyone, especially for engineers and entrepreneurs.

Da leggere

the book tells the entire story of steven paul jobs from birth to death , it explain child wood of jobs and how he got the interest of art and craftsmanship from his adopted father paul jobs, tour to india , how apple founded in his father garage , friendship with steven woz ,how products lika apple-1, apple-2, macntosh were made by apple and how graphical user interface went to apple from xerox parc and how steve jobs ousted from apple board by then board members of apple and then how he bought the pixar aminimations from star wars lucas film studios and rise of pixar and then how pixar bought by Disney and comeback of jobs to apple and launching products of 21st centuary likes of ipod, iphone, mac, ipad and itunes, app store , icloud and competing against like microsost and google , if rellay interested in the to know the complete story of jobs go for it.

An inspirational book, be an entrepreneur or working in the corporate world, there are lot of nuggets on what to do and how to run a business, innovation, being passionate about things.

Isaacson has done a great job, and this is a great book. However, this isn't just a biography of Steve Jobs. It's a biography of how Apple was founded and nurtured to become the largest and most successful company in the world (at least, but today's standards - it's stock just surpassed $500 a share). If you want to learn a bit about the "invention" of the PC, this is an excellent read. As well, this book demonstrates how a single person, with little technical know-how and business knowledge can create a lasting company. Perhaps this book indirectly makes the case for product guys over MBA-qualified profit-only oriented guys when running a company. It suggests bottom lines are less relevant than product quality (a common theme with Bob Lutz's recent book on the auto industry). As expected, there's a lot about Steve Jobs in here as well. Get it and you won't be disappointed, even if you dislike the main character. But you won't.