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Years ago I build up to 2.5% then tried 5% - other brands. I saw a little difference, but not much so the search continued until I found this Retinol serum. It's the best one for a good price. Lines are gone or lessened, skin looks fresher. I never experienced any dryness until now with any of the others, but with this one I have it on my lips - so I've been applying it more carefully and fold my lips in. No dryness on the rest of face though, so happy to continue. Oh and the bottle design is genius.

A good product . Liked the packaging. Has a firming effect on skin, so feels like it's working. However it's advertised as containing 15% Retinol which is incorrect. Will continue to use and see if it takes the years off!!

Lightweight easy to apply.

So far so good. It goes a long way & I am seeing a tiny difference in a short time especially around my eyes. I use on my neck, as well ; then apply my moisturizer. The pump can use some improvement; It sends out too much, so I just use product right from bottle & so I can use a thin coat, preventing waste.

I have been so impressed by this DIY Retinol Serum. It has left my skin literally silky smooth and incredibly soft. I find that there is a visible reduction in my fine lines, and my skin appears to be glowing. It has a very dewy effect. I no longer have dryness and even under my eyes look better. I would highly recommend.

Great product - notice my brown spots already improving - like the clear bottle so I can see how much left - working on lines but there is a lot to do so not expecting miracles! Will def buy again though

This DIY retinol serum is amazing! It is so light weight abs refreshing for my skin. I am already starting to notice a reduction in fine lines and unevenness. I will definitely continue to use this.

I'm excited to see how much improvement my skin has had since I started using this product! Thank you!