Understanding Media Economics Second Edition

Yep this is a text book in-disguise. Dry and complex about things that are already known. This books favorite words are 'economy of sale'. I have made it through the 5th chapter still trying to figure out what this has to do with today's media. There is a lot of fluff about what economics are and very little about the theory I bought the book for. This is a tough read if there no Professor assigning it.

Boring as hell. No good examples to help understand the theory

It is fine,

perfect