What it is:gentle, daily, sulfate-free shampoo formulated with antioxidant vitamins and botanicals.your hair will tell when your water is well!who needs it:anyone exposing their hair and scalp to:hard water (containing calcium (lime), copper, iron or magnesium)soft or softened waterchlorinated water (or water treated with chloramines or bromine)beneficial for all ages and all hair typeshow you use it:massage well water action shampoo into wet hair and scalp to create a rich, foamy lather. Rinse. Follow with well water action conditioner.key ingredients and their benefits:ascorbic acid (vitamin c) powerful antioxidant that helps protect hair against free radical damage caused by exposure to oxidizers such as chlorine (or chloramines) and other environmental aggressors such as the sun and airedta is a chelating agent that helps lift mineralsvitamin e acetate helps protect hair against free radical damage, moisturizes hair and scalp tissuepanthenol penetrates the hair shaft to protect hair?s strength and retain vital moisture
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