Professional Blue Bleaching Powder - Plex Technology - Lifts up to 9 Shades - Maximum Lifting Extra Strength Lightener Hair Highlights All Type & Highlighted Hair - Dust Free - 16.9 oz

As a non professional who has bleached and dyed my own hair many many times, I always used to use bleaching kits. When looking for a new one to try i saw this, which had me curious. I already have a bottle of developer at home, so I decided to take a chance on this. I'm so happy I did!If you've ever used a bleaching kit, you can easily use this. It's essentially the same thing, only you have measure out the powder and developer yourself which isn't hard at all. In exchange for that, you get a LARGE quantity, enough for many bleachings of long hair, or a ton for shorter hair.You'd think because you get so much it would be of lesser quality...and you'd be wrong. This worked far better than any bleach kit I've used, and while my hair is strong so I never damaged it even with very powerful kits, this one left my hair feeling nice and soft. If it wasn't for the results I'd have assumed it didn't work. Went from dark brown to almost platinum blonde in 2 uses.Comes in a tub with a screw top lid, with a measuring spoon. Powder itself is in a strong bag with a gold tie.Conclusion? If you bleach your hair, get a bottle of developer (info can be easily found to help you choose a strength between 10/20/30 volume, don't use 40 volume) and get this tub of bleach powder, together it will cost about 3 to 4 bleach kits, but be more effective and you can do easily 5 to 10 times that amount of bleaching. The better choice for sure

I love this bleach powder does the job I get so many compliments on my hair I just like this beach mix it does well.

If you are looking to bleach your hair without so much damage, this powder is the right one, it bleaches you quickly and does not mistreat your hair

Muy bien producto , me encantó , súper rápido para aclarar el cabello , lo súper recomiendo , le doy un 10/10

Forced to buy this because blonde brilliance express 9 level is nowhere to be found. This stuff cost more smells like cheap ass bleach and didn't even lighten 2 levels. Blonde brilliance had my hair white in 15 mins. I had this stuffs fuems burning my eyes for 45 mins and it didn't even come close to removing light green color that is on the ends of my hair. Dont waste your money.

Saw a lot less brassy tones with this bleach. I typically use stuff from the professional lines, however, have been resorting to my local Sally’s selection lately because I didn’t see a huge difference after using this product to touch up my daughters hair I noticed her hair is a lot less brassy. I would say the same amount of damage to hair while using 20 or 30 volume wasn’t a significant difference there overall a great affordable product.

Love this highlight powder. Mixed well and is good quality.

Was very happy with results