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J**E
Are you passionate by the fashion industry but you don't really know what's going on in there? This book is for you
Lovely book. Very easy to read. Good to understand the basic of the fashion industry.
V**E
Useful Resource
Such a useful and straight to the point resource highly recommended no nonsense book
G**H
A Practical Guide that Demystifies the industry
For anyone that is looking to get into design (or even if you have just started your own line / business), this book is a *must have*Samata’s breakdown of each category is spot on. I seriously and honestly believe that if this resource had been around when I started my own collection, I would have saved myself a lot of running around and $ in the process.Her book avoids all of the pitfalls of many "how to" guides for small business owners, balancing the realities of a very tough industry with practical approaches to success. The hardest thing about being a small business owner is making the tough decisions on how to spend and evaluate that spending's value toward profitability.A true practical guide, she enumerates costs and suggests creative means for those that are cash strapped (i.e. most of us) to start and succeed in the industry. It should be a text book in any fashion class. I highly recommend it to anyone in a fashion related industry who is interested in information on the inner workings of the business.I highly recommend this guide. Plus, it's simply a great read.
N**M
Amazing book for fashion and NON-FASHION readers!
This book is so easy to read, flows like a river and has obviously been well researched. Provides insights into a sector most people often look at Fromm distance.I particularly like the green fashion / Corporate Social Responsibility Section! Well done
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