How To Buy a New Car and Beat The Car Dealer at His Own Game Using War Tactics, Code Name- IRAQ: Our goal is to educate "You The Reader" so that you ... The Car Dealer at His Own Game -every time. Paperback – April 28, 2014

Very interesting to suggest war tactics when buying a new car! Moreover, I found it to be a useful tactic!It's nice to read a book on this subject and feel you are given beneficial information. Additionally, the authors give respect to the buyer; yet, they remind us the respect the seller deserves...not to be confused with the dealer. There's a certain honesty and respect in this book on a subject not always related to such a description; honesty and respect...our military guys!The book refers to such terms as know your enemy...use your senses...do(s) and don't(s) how to keep you in your budget, negotiating the deal,etc. Most interesting are the "code terms" used by the dealership, which I will not reveal in this review! These authors made a dreaded experience turn to a more "well-informed" adventure to experience. If you plan on buying a new car anytime in your future, buy this book!

Very good information regarding buying a new car. Very useful...

I have always wanted to know the ins and outs of the dealerships and this book delivers.I also loved the links and ideas mentioned about which resources might be most helpful as I start the car buying process.Nice work...thank you!

This gives a lot of insight as to what goes on behind the scenes and how the customer may be thought of and treated. Lots of additional links to more information that a new car buyer should know. Fast and easy to read.

did not find the book helpful

Great

The book is a good read, and well edited. It is better organized than many inexpensive books on this topic (though the IRAQ thing is a bit of a stretch).However, that said, I have some beefs with the book:1) It relies on the notion of visiting multiple dealers in person, which only works in a larger metropolitan area. And in so doing it completely neglects the far more effective technique of getting quotes via the Internet.2) It repeats what I think is a myth that it makes sense to try and work the deal close to closing time.3) In the example near the end, the savings number is inflated. They really saved $26,990 (first dealer) less $25,257 (internet quote), or about $1,700, NOT over $3,000. Also, that $1,700 is for a vehicle with $795 (presumably MSRP) less in options, so the difference is really $1,000. Even comparing the final price to the MSRP, the savings is a little less than the number in the book.4) The notion of lying to fleet managers, claiming to be another dealer is FRAUD. If a dealer caught on to that, they would likely call the other dealers and tell them. If instead one just uses Internet quotes and does it in 2 or 3 rounds, one can get pretty close without stooping to an unethical practice.

I just want to let people know before buying a book like this when trying to buy a new car DOES NOT WORK!!! They may think that they are getting a good deal and this is why.... I work at a dealership and when someone comes to buy a new car and they have read this book i know right away!!! They tell you things like i am sending this purposal to all the local dealers and the one who gives me the best price i will then call everyone back and give them a chance to beat it!!! That is not something that you say to dealer when you want them to take you serious!!! And to boot when they call you back with their best price they do not want to show you PROOF of the price they got!! What will we really do with a price quote from another dealer?? The only thing that we can do is make sure that the dealer actually has the car in stock that they are quoting you on... When you say things like that to a dealer they are not going to come with their best price. They are going to come with the highest price and wait for you to call back with your best price and then see if they can beat it... No dealer is going to FIGHT for a LOSER DEAL!!! Who really wants to through their hat in the ring to lose money??? Here is my version MUCH SHORTER... When looking for a great deal!! Dealership want their customers to come to them because they want to do business with them. They want a commitment! They are not interested in beating a deal that was offered to you that is 5 states away!! First do your research on your local dealers... See what they do for the community, read their customer reviews and see what services they offer after buying the car. Once you have decided on which dealer you want to give your business to. Then inquire at other local dealers who have the car that you are looking for in stock. We have a program that will tell us which dealer have which cars... It is easy for a dealer to give you a awesome deal on a car they do not have... They will do this to just try and get you in the door. After you have went back and forth with those dealers saying this dealer gave me this price can you beat it and they do... Ok now you have the bottom dollar price that you will get. Inquire with the dealership that you want to do business with. Get their price before letting them know that you have a better price, just in case their price is better than your best price. Once you have it let them know that you want to do your business with them. Email them over the price that you have in writing letting them know the offer is a serious offer.... They will then go to their manager and see if he can beat or match it... If they do then its a done DEAL!!! Its simple you dont have to read a book and make this some huge thing... Good Luck!!!